article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
article thumbnail

The Impact of Community

Duct Tape Marketing

Consumers are tired of this clickbait, this spam, these popups, these ads sharing personal data to access crappy white papers seeing the same thing over and over. It had oversight from the president, and that community organized the Save Harley campaign. Today they organize breast cancer awareness campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Secrets For Writing Content That Attracts And Engages 

YoungUpstarts

That means sharing content — blog posts, white papers, newsletters, social media posts — and plenty of it. Your blog posts, ebooks, white papers, and other content formats should be made with the purpose of teaching your audiences to do something better or better understand a topic. Educate the reader. See the difference?

Audience 138
article thumbnail

How Black People Leveraged Tech Bigotry to Boss the Blockchain Below the Radar

Austin Startup

By the time Silicon Valley white privilege culture, tech magazines that promote only white faces, Ethereum/Bitcoin fanboys, sellout black tech wannabees and globalists promoting their blockchain consortium get a hold of this article, it’s already too late and the game already ended a while ago. Not Fourth Industrial Ready.

article thumbnail

Top 3 Reasons To Use Event Marketing To Drive Growth

YoungUpstarts

You can send links to content such as white papers or articles to generate excitement prior to an event. For marketing teams that focus primarily on generating content, events can serve as an excellent source of fresh material. Once you see how easy it is, you’ll gain the confidence to move up to larger events.

Marketing 100
article thumbnail

Your B2B Demand Generation Funnel: How to Create One and Mistakes to Avoid

ConversionXL

Using this metric on your white papers, case studies, and videos is setting yourself up to fail. Curious about the impact of virality on revenue, he dug into demand generation campaign data. Stage 5: Maximize your content’s ROI with well-oiled distribution. Content distribution can be difficult.

Demand 124
article thumbnail

How Live-Streaming is Changing Social Media

Duct Tape Marketing

You need look no further than the very big, expensive broadcast advertising campaign that Facebook is currently running to know that this is something they are invested in. My guest for this week’s episode of the Duct Tape Marketing Podcast is Michael Stelzner, author of books Launch and Writing White Papers.