ConversionXL

JUNE 8, 2017

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? For some products, customers come in all shapes and sizes, from all countries, all backgrounds, all salaries, and all levels of computer skills. Google Adwords? The only thing in common is the job they need to get done.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

MARCH 3, 2016

For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. Social Media Custom Reports. Social Media Performance Analysis Report.

Analytics 48

Analytics Customer PPC Metrics 48

YoungUpstarts

DECEMBER 21, 2016

Social media marketing – every small business owner has been told time and time again they must do it. Anyone who has a Facebook account can set up an ad campaign in a snap, and even target specific audiences based on a variety of characteristics. Most people know just enough about social media to feel confident at the controls.

Social Media 100

Social Media Cost Media Advertising 100

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. It deals with two of the hardest practical challenges we face in the field of measurement: multi-touch campaign attribution analysis and multi channel analytics. I am out of breath! How to win you ask?

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

AUGUST 22, 2011

" ~ Digital Careers: "How can I get a bigger salary? Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. I Got No Ecommerce. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). How can I be smart?"

Analytics 124

Analytics Metrics SEM Web 124

YoungUpstarts

JULY 19, 2017

I was reading law and I managed to get a role as a content marketer at a local ecommerce startup called iPrice. That’s why at my last company I initiated an ‘unplug for the day’ marketing campaign.”. Don’t ask for the salary until you have gotten an offer, negotiate later. I was a fresh graduate not too long ago.

Hiring 100

Hiring Startup Salary Technical Review 100

Occam's Razor

AUGUST 11, 2015

Social Media Performance Analysis. Campaign Cost Analysis. Social Media Performance Analysis. Let's say you want to analyze your social media performance. It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. Hostname [Domains with your GA code].

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Are your current links clean, what opportunities for content and media mentions are there? The most support they’ll need is from tools, budget and from their C-level (top down).

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

FEBRUARY 25, 2013

Media Optimizations 2. The recommendations are implemented and that drives an additional 100k clicks from the email campaigns. Or maybe nothing was changed in the campaigns, but conversion rate was improved from 2% to 5% by changing the checkout conversion process for email campaigns. 400% ROI, not bad.

Analytics 142

Analytics DC Revenue Web 142

Occam's Razor

APRIL 21, 2014

Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But if you would like a quick collection of tips: Multichannel Analytics- Tracking Online Impact Of Offline Campaigns The enabler of tying offline activity to online is ensuring you have a weak or strong primary key. Alexander Velinov.

Analytics 131

Analytics Marketing Campaign Metrics 131

The Next Web

AUGUST 19, 2013

I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. In today’s world, you can sell through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. They were charging $10 ­ $20 per month.

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. And then throw the traffic in the garbage.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

FEBRUARY 7, 2011

So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. Simple answer: Media Mix Modeling or Marginal Attribution analysis. By doing multichannel analytics!

Analytics 94

Analytics Web Non-Compete Metrics 94

Up and Running

SEPTEMBER 11, 2017

After starting Kenneth Burke Media and getting into the tech startup scene with Text Request , I have a good idea of what it takes to start your own business. For me, starting Kenneth Burke Media was a mix of turning my hobby into a paycheck, and proving to myself I could do it. So first, figure out: Why do you want to do this?

eCommerce 95

eCommerce Media Salary America 95

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. I got my first big client simply by announcing I was starting an agency,” recalls Siege Media ’s Ross Hudgens. “I The formula has worked for others.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. I got my first big client simply by announcing I was starting an agency,” recalls Siege Media ’s Ross Hudgens. “I The formula has worked for others.

SEO 49

SEO Hiring PPC Leadership 49

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

Occam's Razor

FEBRUARY 1, 2010

If possible, without violating HR policies, figure out what your boss's salary bonus is tied to. I could also have used $ Index or Per Visit Goal Value metrics if I were analyzing a non-ecommerce / content only website. My twitter (social media) campaigns were doing exceptionally well.

Customer 98

Customer Analytics Metrics Acquisition 98

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " They will measure the four sexy magnificent best social media metrics and use them to drive a magnificent conversation marketing strategy on Facebook (and YouTube and Google+ and Twitter and Pintrest and…).

Metrics 166

Metrics Marketing Search SEO 166