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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. In this article, you’ll learn how to build a powerful ecommerce marketing strategy using customer research and messaging development, and how to use it to determine which marketing tactics will best reach your target audience.

eCommerce 129
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. Publicly poll your fans on social media platforms, such as Instagram, Twitter, and Facebook, to ask them what content they are interested in right now. This will encourage them to purchase your products while staying safely at home.

Marketing 171
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6 Surefire Ways To Get Your Small Business Noticed

YoungUpstarts

WordPress may be a better option because it’s free and will allow a lot of the customization that is necessary when running a paid or organic marketing campaign. Social Media Marketing: If your brand is image-heavy, social media may be another great way to engage with your customers. Start Tracking with Google Analytics.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Bellroy has built a consistent identity across social media that evokes feelings of adventure, durability, and uniqueness. Using this, the brand taps into broader motivations. Image source.

Marketing 110
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Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert.

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How To Build a Custom Sales Report Dashboard in Google Data Studio

Up and Running

Reports are vital for establishing the success of marketing campaigns and tracking sales trends. So too is the task of compiling a report in such a way to clearly show the results of your campaigns and provide insight into what next steps you need to take. Google itself has almost 20 connectors linking to its various tools.

Sales 137
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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). The Mobile Gap & The Problems It Causes. Cross-Device Attribution. Image Source.

Mobile 48