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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Services like Shopify and BigCommerce have given many people the impression that eCommerce is an easy industry to succeed in. The reality is that eCommerce is not quick, easy, or cheap, and getting your store online is only a small part of the battle. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 134
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Viral, Social, Sentiment, Mobile: 4 Delightful Web Analytics Solutions

Occam's Razor

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. Most ecommerce sites have them. Or for that matter how many tools.

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5 myths about the marketplace that mobile strategies busted

The Next Web

In the era of mobile, social, and the sharing economy, we’re seeing the emergence of next-gen mobile-enabled marketplaces in every ecommerce category, from fashion ( Poshmark ), to health ( Brighter and HealthTap ), lodging ( Airbnb and HotelTonight ), transportation ( Uber and Lyft ), and real estate ( Zillow ).

Mobile 136
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. mobile purchasers). Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. The second relies on retention.

Retention 126
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This Week in Venture Capital – Episode 4

Both Sides of the Table

Zong – mobile payments has been a very hot area over the past couple of years with the success and growth of both Boku and Zong. Boku and Zong focus mostly on mobile payments for virtual goods. It has proven a very successful strategy to get consumers to activate the payment on their mobile phone bill. VC Financings: 1.

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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Google Analytics excels at revealing your traffic sources.

Analytics 119
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165