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Common B2B Challenges and How To Solve Them

ConversionXL

At the time we were planning a workshop for B2B tech startups from the IMEC accelerator (Ghent, Belgium) and had a chance to interview many of the companies that had signed up. Since COVID started the number of spam emails and LinkedIn messages increased (doubled at least). Sales cycle length increased.

B2B 150
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Looking Back On Tech, Startups, And VC In 2018

Haystack

It’s that time of year, time to look back and reflect on the most significant storylines in the tech, startup, and VC world. There’s a good chance I’ve missed something — if you feel that way, by all means, please share your point of view on Twitter (or email) and link to the post. 3/ Crypto Hibernation.

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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Tweet It!]. via Litmus).

Email 48
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done. Paid Media.

Analytics 131
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Mastering Email Deliverability: The Crucial Changes You Must Make in 2024

Duct Tape Marketing

worked at Acoustic as a Global Manager, focusing on deliverability services and overseeing complex technical implementations. In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. 04:09] Will your emails bounce if you fail the authentication test? [05:21]

Email 85
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Enhancing Marketing Strategies with AI Assistance

Duct Tape Marketing

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Click on over and give us a review on iTunes, please! Drag and drop your way to attention grabbing emails and landing pages. Like this show? And that's where HubSpot comes in.

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Solution: Use an Event push in your email links. Are you doing country filtering? Filter Creation.