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Common B2B Challenges and How To Solve Them

ConversionXL

Since COVID started the number of spam emails and LinkedIn messages increased (doubled at least). This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to. Nobody has time to wait 3-4 months to see the results from the marketing campaigns.

B2B 150
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The Advanced Guide to Transactional Emails That Convert

ConversionXL

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Tweet It!]. via Litmus).

Email 48
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Analytics On The Bleeding Edge: Transforming Data's Influence

Occam's Razor

The other dimension to consider is most Analtyics teams kick into gear after the campaign is concluded, after the customer interaction has taken place in the call center, and after the funds budgeted have already been spent. Is campaign strategy x better than campaign strategy y ? After the campaign is done. Paid Media.

Analytics 131
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Mastering Email Deliverability: The Crucial Changes You Must Make in 2024

Duct Tape Marketing

In this episode we discuss the intricacies of email deliverability and the essential changes required in 2024. As the leading expert in deliverability, JT provides insights and guidance on navigating the evolving landscape of email authentication and strategic practices. 10:28] What is DMARC in email marketing? [12:33]

Email 83
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Email Deliverability: Get into More Inboxes, More Often

ConversionXL

There are few things worse as a marketer than putting a ton of time and effort into your email campaigns only to see them perform poorly. While the usual suspects of content , design , and campaign strategy make a difference, none of that matters unless your email actually makes it to your subscriber’s inbox.

Email 121
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Enhancing Marketing Strategies with AI Assistance

Duct Tape Marketing

Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Drag and drop your way to attention grabbing emails and landing pages. It's something that trademarked IP that I call the marketing hourglass. Like this show?

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Google Analytics Health Check: Is Your Configuration Broken?

ConversionXL

Is the office IP address filtered out? Are the IP addresses of your affiliates filtered out (agencies, freelancers, etc.)? Is your home IP address filtered out? Are the IP addresses of remote employees filtered out? Solution: Use an Event push in your email links. Are you doing country filtering? Filter Creation.