Duct Tape Marketing

MARCH 21, 2024

Duct Tape Transcript Email Download New Tab John (00:08): Hello, and welcome to another episode of the Duct Tape Marketing Podcast. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. Entertainment though sometimes goes viral.

SEO 65

SEO Technical Review Viral Video 65

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 365

Lead Generation Customer SEM Marketing 365

Rembrandt Communications

JANUARY 1, 2024

Why will your target market and the media care about this? For the media, turn your benefit into a story that people will find entertaining, useful and unique. Make a contact list of all of the potential customers, patients, clients, media members, influencers, and more you want to know about your unique and valuable benefit.

Public Relations 130

Public Relations Viral PR Social Media 130

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 127

eCommerce Omaha Entrepreneur SEO 127

Up and Running

JANUARY 22, 2020

But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Organic Social Media Campaigns. Email Marketing. Organic Social Media Cannabis Marketing. Social media is one of the most critical organic cannabis advertising channels to master. Push Notifications.

SMS 101

SMS Marketing Affiliate Social Media 101

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". We're putting a 'Retweet' button inside the product to encourage viral growth.". Which is OK — not all products need to be viral!

Software Review 261

Software Review Technical Review Viral Software Developers 261

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Andrew Macarthy wrote about social media use during the Mahabis launch.

Product 110

Product Campaign Acquisition Social Media 110

crowdSPRING Blog

MAY 31, 2013

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link].

Social Media 94

Social Media Small Business Design Media 94

YoungUpstarts

AUGUST 21, 2014

by Justin Beegel, CEO of Infographic World and the author of “ Infographics For Dummies “ The evolution of technology and the rapidly changing landscape of social media has made life interesting and difficult for marketing and advertising executives. Here are five tips for creating an infographic that will go viral and global: 1.

Viral 162

Viral Europe America Social Media 162

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Viral 120

Viral Lead Generation Customer SEM 120

Board Effect

NOVEMBER 12, 2019

Mashable made the public announcement, and Giving Tuesday quickly went viral. If Giving Tuesday is a new concept for your organization, how can you get your board excited about starting a Giving Tuesday campaign this year? Outline a Giving Tuesday campaign for your board. Social media donations. New members.

Afghanistan 63

Afghanistan Social Media Campaign Iraq 63

ConversionXL

FEBRUARY 29, 2016

Transactional emails are the key every good marketer is talking about, but that few are doing something about. Promotional Emails vs. Transactional Emails: What’s the Difference? Promotional emails are strategically sent to promote a specific marketing initiative or campaign. Tweet It!]. via Litmus).

Email 48

Email Canada Technical Review Software Review 48

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Not only is this resource-heavy, but you also risk missing the nuances of social media platforms. Use this when ideating blog post topics and creative campaigns to create a message that resonates.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

FEBRUARY 12, 2019

As a result: They’re converted via email. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. By campaign of first order. Maybe last month you changed how you share social media content and attracted new followers. So which are most important?

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

FEBRUARY 11, 2020

Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. As a rule, almost any attempt to market to social media users has one big problem: You’re interrupting their experience.

Conversion 68

Conversion Social Media Search Campaign 68

View from Seed

MARCH 22, 2016

This is for the early-stage companies — the entrepreneurs with great ideas and tireless work ethics who feel like they’ve emailed half of the country’s news outlets with nothing but the rare “thanks, but not interested” reply to show for it. If you email the same boilerplate pitch to 60 publications, believe me, journalists can tell.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

Duct Tape Marketing

MARCH 28, 2024

They ran one of the most successful viral video agencies in the world for nearly a decade before solely focusing on speaking at events for companies like Walmart, Pepsi, Adobe, IBM, Microsoft, Cirque du Soleil and Saks Fifth Avenue when they need help navigating their way through the landscape of business disruption. I found it. You have me.

Leadership 64

Leadership Software Review Campaign New York 64

Occam's Razor

JULY 12, 2010

Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. The rarest of the rarest of the rare who are on social media. People who still use email. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience.

Analytics 96

Analytics Viral Web Mobile 96

Both Sides of the Table

OCTOBER 22, 2010

Last night I co-hosted a dinner at Soho House in Los Angeles with some of the most senior people in the media industry with executives from Disney, Fox, Warner, media agencies and many promising tech & media startup CEO’s. In his early career he realized the importance of email lists. He was riveting.

Entrepreneur 356

Entrepreneur Los Angeles Norway Audience 356

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. Impressive, but given only 3.4%

Social Network 130

Social Network Viral Social Media B2C 130

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Share on Tumblr email share Share on Tumblr email share. Ann blogs on search and social media tools. Social media analytics and tracking can be very time-consuming and expensive. Monitor Social Media Reputation. February 9, 2012 by Ann Smarty.

Social Media 108

Social Media Analytics Media API 108

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product.

API 167

API Viral Startup Retention 167

YoungUpstarts

SEPTEMBER 18, 2017

Wondering what your audience is glued to while you are busy using traditional advertising, core campaigning, and doing paid marketing for your products? Exactly where they need to be, on their smart screens scrolling some viral internet discussion. This is a quintessential role of Social Media Listening.

Social Media 200

Social Media Media Marketing Viral 200

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. Impressive, but since only 3.4%

Social Network 73

Social Network Viral Social Media B2C 73

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Subscribe via email. Popular Media: the key to viral marketing. Newer Post.

Software Review 48

Software Review Viral Media Marketing 48

Brandanew

OCTOBER 14, 2016

Recent studies showcase that this platform can provide 25% more engagement with consumers when compared to other social media channels. For example Nike’s #JustDoIt, Coke’s #ShareaCoke campaign, Audi’s #wantanR8, Apple’s #ThinkDifferent, or McDonald’s #ImLovinIt. Filters are a known Instagram feature.

Community 100

Community Social Media Nashville Philippines 100

YoungUpstarts

DECEMBER 28, 2020

The Power Of Social Media. In the modern day, the power of social media is colossal. Many billions of users operate on the most popular social media platforms each and every day, sometimes spending hours scrolling through their feed, so it’s a brilliant opportunity that your business can definitely benefit from.

Customer 246

Customer Social Media Audience Email 246

ConversionXL

DECEMBER 11, 2018

Plenty of us have witnessed a marketing campaign gone wrong. In stark contrast to Pepsi, Nike’s Colin Kaepernick campaign will likely go down as one of the most impactful pieces of marketing in recent history. Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool.

Campaign 134

Campaign Marketing Design Differentiation 134

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

JULY 28, 2023

You must represent your brand in your bricks & mortar building, online via your website, through your social channels, and in any other ad campaigns you run. If you go viral, your brand will soar. You can utilize social media marketing by advertising on Facebook, Instagram, or YouTube. trillion E-commerce industry.

Marketing 103

Marketing Social Media Audience SEO 103

Duct Tape Marketing

MARCH 15, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:00): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Is this email campaign? Like this show?

Software Review 83

Software Review Marketing Metrics Analytics 83

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising.

Lead Generation 137

Lead Generation SEM Viral Social Media 137

Duct Tape Marketing

MARCH 2, 2023

Duct Tape Transcript Email Download New Tab John Jantsch (00:01): This episode of the Duct Tape Marketing Podcast is brought to you by Creative Elements hosted by Jay Klaus. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform. Like this show? That's just marketing assessment.co.

Marketing 87

Marketing Hiring Audio Networking 87

Up and Running

AUGUST 23, 2016

Among other methods, email marketing, social media, and physical signage will all help ensure you get a good turnout. If you offer an online service, host webinars, have contests on social media, design a virtual tour of your facility. Branding and marketing on social media. Brand activation continues past the event.

Agile 60

Agile Viral Social Media Differentiation 60

Mike Michalowicz

FEBRUARY 11, 2013

Social Media Marketing Strategies. Social media is about connecting with the people in your niche: customers, potential customers, people who are interested in what you do, or who share similar interests and circles or hubs with you. Social media isn’t new. Social media is about doing that online. Get Out of The Store.

Small Business 167

Small Business Marketing PR Social Media 167