Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. By having contest entrants choose among several products you get them familiar with your other products and get their email address too!

Small Business 167

Small Business Marketing PR Social Media 167

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. In 2017, four years after the tragic Boston marathon bombing, Adidas sent an email campaign with the subject line, “well done for surviving the Boston marathon.” It really can make or break a company.

Reputation 168

Reputation Management Australia Boston 168

crowdSPRING Blog

MAY 31, 2013

Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link].

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns. From the data presented, there is no way to tell if the Facebook campaign worked or not. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. Newer Post. Older Post.

Software Review 48

Software Review Viral Media Marketing 48

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. Like this show?

Marketing 75

Marketing Differentiation B2C PR 75

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. Positioning ( the battle for your mind ).

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

JUNE 29, 2020

The "drip drip drip" of data he was seeing from countries that were hit first told him what was coming, and he made it his mission to start a campaign for masks -- Masks4All. Which means that for me to get the policy changed here, I actually had to become an advocate and a campaigner. But before that I did a range of different things.

Czech Republic 113

Czech Republic San Francisco Campaign Washington 113

Both Sides of the Table

FEBRUARY 3, 2011

They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. How has the viral coefficient been for you? Gregg gave us specifics on how viral adoption has worked. The viral adoption went to 15-20 per share action. . <Small

Viral 303

Viral Investment Bankers Video Business Model 303

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. The site helped Nicer’s Twitter account grow to 1,500 followers, gathered 5,000 emails for the company’s newsletter, and Nicer’s SEO relevance got a significant boost from all the press coverage. Every viral marketing campaign needs a good landing page. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. The site helped Nicer’s Twitter account grow to 1,500 followers, gathered 5,000 emails for the company’s newsletter, and Nicer’s SEO relevance got a significant boost from all the press coverage. Every viral marketing campaign needs a good landing page. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

crowdSPRING Blog

SEPTEMBER 26, 2016

It was a viral hit. The site helped Nicer’s Twitter account grow to 1,500 followers, gathered 5,000 emails for the company’s newsletter, and Nicer’s SEO relevance got a significant boost from all the press coverage. Every viral marketing campaign needs a good landing page. Turning Hits into Customers.

Viral 48

Viral Technical Review Startup Social Network 48

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

mashable.com

SEPTEMBER 12, 2011

And no matter what the latest trends indicate, you will eventually have to spend money on PR and marketing. But the cost of PR and marketing is going to outstrip that within a couple of months of being up and running! Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable!

Startup 79

Startup Social Media RSS Social Network 79

ReadWriteStart

MAY 8, 2020

Now to pitch something like this, you do not need to create a fancy PR release. Find their email address. Here is a quick tutorial on how to find a journalist’s email, here. Here is a quick tutorial on how to find a journalist’s email, here. Tips For Successful PR Outreach and Link Building.

Curation 132

Curation PR Public Relations Social Media 132

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Don’t try too hard to “go viral” and above all, obey the law. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

Having an email arrive regularly in your customer’s inbox with content created by you and your business is invaluable. Don’t try too hard to “go viral” and above all, obey the law. Guerrilla marketing is a little risky, but the risk should be in the success or failure of the campaign and not in running afoul of the law.

Small Business 48

Small Business Marketing Technical Review Audience 48

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.”

Media 210

Media Los Angeles Russia Viral 210

Duct Tape Marketing

MARCH 8, 2018

It’s sort of a way to short circuit what it might be, because they might say, “Well, if I could just get an email address after that content, or as they consume that content, that’d be good enough for me,” right? So, for them, it was really difficult to see, to have single visibility on how this campaign is doing.

North Dakota 55

North Dakota Email Campaign Video 55

Both Sides of the Table

DECEMBER 20, 2010

Twitter never seemed to really take the offense in PR and marketing. They need a stronger campaign about consumption rather than sending Tweets. Twitter resurfaces things and can drive old content viral. Simply adding a Twitter share button on your blog or website can make your back catalog go viral. Look at Quora.

XML 349

XML Curation RSS Viral 349

crowdSPRING Blog

DECEMBER 26, 2014

Crowdfunding Campaigns Come With a Growing Price Tag | Yahoo Small Business – Advisor buff.ly/1ug2ciE. Not All Viral Videos Are Good Content Marketing – crowdspring.co/12NPqSc. Inside Square’s Winning PR Strategy | Fast Company – crowdspring.co/1u8oYst. What You Need To Start A Podcast | Co.Labs – crowdspring.co/13n4dnK.

Social Media 101

Social Media Small Business Design Media 101

Up and Running

MAY 23, 2016

Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign. Do your own PR. Whether or not you’ve got the budget, doing your own PR to start with is a good idea. After all, who knows your business better than you?

Software Review 74

Software Review Software Delaware Forecast 74

mashable.com

MAY 28, 2010

I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. GE Campaign Turns YouTube Videos and. Frances McInnis is a journalist and crossword enthusiast based in New York City. Some of the things you mention I have done. What will you find here?

Naming 94

Naming Technical Review Social Media Startup 94

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. Aaron Wall, SEO Book Add a free feature which is accessible, useful, and spreads virally. The result of that?

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Email Marketing – This includes the use of targeted and automated email campaigns based on conversion actions. Think about the implications for this when it comes to email marketing follow-up.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. I’m on a Heil PR-40. The Heil PR-40 is a broadcast quality mic, but until you really generate significant revenue, the ATR 2100 is all you need. It became the sixth most funded publishing campaign of all time.

Portland 58

Portland Audio Technical Review Video 58

ConversionXL

OCTOBER 14, 2021

Are your campaigns driving conversions? Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. Brand tracking is how you measure if those efforts are paying off. Brand consideration.

Metrics 157

Metrics Marketing Campaign Audience 157

Brandanew

JANUARY 8, 2016

Maggie Kravchuk , Rubenstein, PR. Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. The team at Buffer are very friendly and will reply to your emails quickly. Click on the “trending now” tab and you can also see which articles are going viral across the web.

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

JUNE 19, 2011

Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful! If you are doing the interview on the phone, stay away from email and other potential interruptions. 5 great viral marketing campaigns (and what small businesses can learn from them!). Prepare well. Stay focused.

Lean 96

Lean Marketing Public Relations PR 96

crowdSPRING Blog

SEPTEMBER 30, 2012

I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent. In PR placements, ‘place’ matters. Leverage your friends.

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

MARCH 1, 2016

But experienced business owners and marketing/PR experts all agree that such doubts and fears are irrational. Email, LinkedIn, and Twitter are just some of the ways to connect to people. Related posts: 5 great viral marketing campaigns (and what small businesses can learn from them!). image credit: Jurgen Appelo.

Networking 48

Networking Lean Public Relations Small Business 48

ConversionXL

JANUARY 18, 2022

There can be a temptation to get your brand widely recognized by running a blanket campaign that targets all major platforms. Start your brand awareness campaigns where you know your audience is active (turning up regularly, liking content, commenting, and sharing) and create content and creative that’s suited to those channels.

Audience 122

Audience Technical Review Social Media Campaign 122

ConversionXL

SEPTEMBER 10, 2019

Using the same playbook that I developed at KISSmetrics, we ran non-stop A/B tests on our email subscription funnel, driving 480,000 leads in 2016 and smashing our lead goals for the year. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

Cracking the Code

MAY 15, 2008

Unfortunately, John Doeer was not in the panel this year, but Tony said he could not believe anymore in Johns forecasts after his support of Hillarys presidential campaign. Subscribe via email. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. Newer Post. Older Post.

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. The PR Masterclass : How to develop a public relations strategy that works! AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

crowdSPRING Blog

MAY 8, 2015

Optimizing Email Marketing to Save Your Bottom Line | SEJ crowdspring.co/1JT4MnX. Brilliant Video Marketing Campaigns You’ll Actually Enjoy Watching crowdspring.co/1HRwXF7. The Basics of Email Marketing | Search Engine Journal crowdspring.co/1PYFIjm. 4 Steps To Increase Your Leads By More Than 108% on Facebook crowdspring.co/1OEByQt.

Small Business 48

Small Business Design Social Media Startup 48

www.foliomag.com

JULY 31, 2012

Curalate allows us to see how the content we pin to our boards is performing, as well as the content people are organically pinning from our sites, and more importantly how viral those actions are, since it’s reported that 80 percent of Pinterest activity comes from repins.” Marketing/Communications/PR. Email and Fax Services.

Social Media 40

Social Media Rhode Island Media South Dakota 40