Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. John Jantsch (01:11): So that's a lot in the CMOs job, particularly diversity, equity, inclusion. Marketing Podcast with Karrie Sanderson.

Marketing 75

Marketing Differentiation B2C PR 75

Up and Running

FEBRUARY 6, 2017

After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. They could care less about a fancy marketing campaign or expensive promotional events. Knowledge is power. Build relationships with your clients.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

ConversionXL

JANUARY 18, 2022

Can you capture more brand equity by executing marketing tactics in new or better ways? If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Which character are they performing as and how does this come across to customers?

Marketing 109

Marketing Social Media Non-Compete Audience 109

crowdSPRING Blog

APRIL 5, 2013

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! ” – [link].

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

NOVEMBER 10, 2010

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! SPEC Campaign [link]. Who’s on first?

Social Media 92

Social Media Costa Rica Small Business Design 92

crowdSPRING Blog

NOVEMBER 30, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! Campaigns | NYT FiveThirtyEight – [link].

Social Media 100

Social Media Small Business Central African Republic Design 100

YoungUpstarts

JULY 8, 2014

billion was pledged to over a million crowdfunding campaign s in 2012. Fund R&D: Bootstrapped raising funds is far ‘cheaper’ than debt or equity. Fund R&D: Bootstrapped raising funds is far ‘cheaper’ than debt or equity. In fact, over $2.7 So what’s driving the interest in Crowdfunding?

Campaign 216

Campaign Channel Bootstrapping Database 216

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Growthink Blog

APRIL 23, 2013

PR Local media sources are enamored with Crowdfunding as it''s new and unique. So, with some legwork, raising Crowdfunding can get you lots of PR. Don''t Slow Down Once you start getting more and more backers to your Crowdfunding campaign, don''t just sit back and let the money roll in. Inspire them to want to help you.

PR 115

PR Campaign Angel Investor Equity 115

Up and Running

MAY 23, 2016

Including software prototypes, MVPs come in many flavors, including: Explainer videos. Building the Minimum Viable Product by Eric Ries [YouTube video]. Gabriel Kuperman, CEO of CuePin, says, “Try testing an idea with a small budget that you can obtain through your own savings, a small bank loan, or even a Kickstarter campaign.

Software Review 74

Software Review Software Delaware Forecast 74

sharkseo.com

NOVEMBER 29, 2010

A year or so ago, I noticed a marketing campaign by a company that involved offering bloggers a “plant a tree&# widget for their site – if you placed the banner on your site, they’d plant a tree. This means that the Press and PR you get isn’t working in silo but working to push your generic keywords as well.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49

crowdSPRING Blog

DECEMBER 13, 2018

If you’re looking for help to better understand your market, watch this video on defining the size of a market. Bonus points if it’s in person, but if that’s impossible for you, even a phone call or a video chat can be a great way to form that connection. How has your market changed since the time you started your company?

Marketing 162

Marketing Charlotte Naming Design 162

ConversionXL

OCTOBER 20, 2016

Have you ever donated to a Kickstarter campaign ? Granted, you have to like someone or something quite a bit before you ever pull out your card to donate, but there’s certainly a sense of pride when you donate to campaign that gets funded. It becomes bragging rights, because YOU were part of that process/success. Be Useful/Usable.

Revenue 48

Revenue Social Media Retention Metrics 48

Up and Running

FEBRUARY 9, 2015

She’s a seasoned entrepreneur, a professional speaker and small business coach, and she develops audio video and written content to fulfill her mission to end small business failure. Get to zero debt, figure out how much capital you can access; your savings, home equity, 401K, crowdfunding is now an option out there.

Social Media 60

Social Media Small Business Software Review Technical Review 60

Duct Tape Marketing

APRIL 24, 2019

All the important SEO tools that you need for paid traffic, social media, PR, and of course SEO. I mean there’s nothing wrong with starting with a dream, but the tenacity and stick-to-itiveness and just the sheer organization it takes to run a Kickstarter campaign would quickly weed those folks out.

Product 61

Product Sweat Equity Naming SEO 61

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

But in that one discussion, I talk about HR; I talk about inventory management; I talk about local marketing campaigns. I haven’t looked at the video yet, but I should be able to understand from the headline and get some kind of emotional reaction to the headline. How do you split equity? I first did it for the founder.

Technical Cofounder 220

Technical Cofounder Cofounder Software Review Management 220