Hearpreneur

SEPTEMBER 13, 2019

Phlash, the spelling, is also a unique way to spell Flash. More annoyingly, the URL’s were often owned but unused and for sale only for an egregiously high price. Ultimately, I decided to create an acronym that, while it means nothing on its own, when attached to our marketing campaign, the letters started coming alive.

Naming 99

Naming Fractional CTO Entrepreneur CTO Hire 99

ConversionXL

MAY 6, 2014

I had invested a lot into this campaign. Not only had I spent four months putting the campaign together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours. How I Increased Sales By 332% Using Scarcity & Urgency. It had to work.

Sales 132

Sales Conversion Stock PPC 132

Up and Running

AUGUST 1, 2013

An experiential marketing campaign is going to be just as fun for you to create as it will be for consumers to experience it! Examples of Successful Experiential Marketing Campaigns. This campaign attracted around 400,000 participants and an overwhelming amount of media attention! Inspire excitement and emotional connection.

Marketing 77

Marketing Oregon Advertising Flash 77

Austin Startup

JUNE 29, 2010

The flash buying meme is definitely hot, with several companies in this market being based in Austin and over 100 nationwide. My biggest criticism of Groupon (as a business model) has always been the need to actually have sales people on-the-ground to surface the deals at the retail locations. Innovation in this business is important.

Dallas 59

Dallas Flash Austin Campaign 59

ConversionXL

JUNE 4, 2019

A semiotic analysis can be part of a checklist when developing a new ad campaign or publishing a core content asset. We hear heels knocking and see camera flashes. While those campaigns helped build the brand, they also dated it—by the 2000s, OId Spice was the brand of someone’s father or grandfather, not the choice of a Millennial.

Marketing 125

Marketing Audience Green Architecture 125

This is going to be BIG.

MARCH 29, 2010

A couple of weeks ago, nextNY had a great round table discussion about the explosion of new models and companies in eCommerce—from group buying to flash sales to local discounts. All of the current sites revolve around a centralized curation and sales function. Many would run those deals everyday if they could.

Syndicate 105

Syndicate Syndication Venture Capital Flash 105

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Gratuitous use of Flash. It is not Adobe's fault, it is your fault for using Flash for the most pathetic things mankind has known.

Marketing 126

Marketing Flash Analytics Web 126

ConversionXL

FEBRUARY 7, 2014

Step 3 – Build A Plan To Increase Sales. Once you have calculated your churn you can build a plan to increase online sales by : Increasing the number of repeat purchases. For eCommerce sites, increasing the amount of repeat purchases is most often done through savvy email campaigns. Increasing the average order size.

Software 93

Software Churn Rate eCommerce Flash 93

Duct Tape Marketing

APRIL 23, 2013

Small businesses don’t need a flash-in-the-pan big-budget marketing campaign with short term results. They need an ongoing and steady stream of incoming leads to fill the sales funnel and create predictable revenue over the long term. 3. More qualified leads that take less sales time to convert.

Marketing 76

Marketing Small Business Sales Cycle Social Media 76

Up and Running

JUNE 18, 2012

It’s the dream of every business to have a social media campaign that goes viral. Everyone wants to have that retweetable quality that spreads across the Internet in a flash. If you don’t offer compelling content on the other end of the retweet link, then your Twitter campaign will end quickly.

Viral 97

Viral Indiana Pennsylvania Flash 97

SoCal CTO

NOVEMBER 11, 2009

Right now we're working on a multi-platform sales support program for Daylight Transport, a mid-sized LTL (Less Than Truckload) carrier and logistics company. We're very glad our work is effective for them, but this means we do ourselves out of a job for a while once a major campaign is done! I'll connect offline on both of those.

Early Stage 150

Early Stage Southern California Los Angeles Marketing 150

Venture Chronicles

AUGUST 17, 2011

Today comes news about disappointing HP TouchPad sales numbers and I am not surprised given the weak marketing they have exhibited for this product. HP and RIM both seem to believe that selling a device on the merits of technical dimensions matters to consumers… like multitasking and “plays Flash&#. Who gives a shit?

SMS 36

SMS Marketing Flash Social Network 36

crowdSPRING Blog

MARCH 5, 2013

These efforts and others like them garnered tons of free press coverage for their sponsors, generated millions of impressions, and ultimately led to increased awareness and sales. But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road.

Missouri 102

Missouri Kansas Texas PR 102

ConversionXL

JANUARY 16, 2019

Identified a communication gap between customers and the sales and marketing teams as a primary pain point. If a word or phrase promises to make it easier to hit quarterly sales goals, that’s aspirational enough. Zuora charts the growth of the “ Subscription Economy Index ” against the S&P 500 as well as retail sales.

Naming 119

Naming Conversion Flash Cofounder 119

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs). Tip #14: Measuring Value of Ecommerce Sales Tools. Email Marketing: Campaign Analysis, Metrics, Best Practices.

Analytics 124

Analytics Metrics SEM Web 124

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? How do you determine the success of a Search campaign? What is the latest “flash in the pan” meme in search marketing?

San Jose 60

San Jose SEM Campaign SEO 60

Hearpreneur

APRIL 19, 2019

First I should mention that we’re trying to shake up real estate commissions in NYC which have remained stubbornly high despite an average Manhattan sale price of about $2 million. Three years elapsed from an idea in my head to an item I could hold in my hand for sale ~ on December 1st 2015 I was holding VagiKool, the rest is history.

Naming 110

Naming Cofounder Wisconsin Entrepreneur 110

crowdSPRING Blog

MARCH 5, 2019

So, if you want to make sales, you’ve got to create a brand identity that communicates the essence of what your shop is about and builds confidence in your shop visitors. Etsy entrepreneurs will obviously want to track sales and profits; but, you’ll also need to keep an eye on your start-up costs. And that’s okay.

Stock 73

Stock Small Business Administration Naming Small Business 73

Occam's Razor

OCTOBER 4, 2010

Or perhaps while you sell via the retail channel like everyone else, your strategy is different in its focus on driving purchases through the web, or maybe you are obsessed only about offline store sales. What is the incremental impact of our display ad campaigns? Do fully featured trials or Flash demos work better on the website?

Analytics 119

Analytics Web Metrics eCommerce 119

Up and Running

SEPTEMBER 24, 2014

Develop, test, and continually optimize effective direct landing pages that will build your audience, increase sales, and foster awareness in the marketplace and across social media. Nordstrom bought the flash sales site Hautelook for $270 million in 2011. . – Brooke Bergman, Allied Business Network Inc. per member.

PR 103

PR Acquisition Metrics Social Media 103

crowdSPRING Blog

OCTOBER 19, 2018

They keep loss aversion in mind as they plan their campaigns and write their copy. ” “Flash Sale! This is typical, for example, with retail sales. If you constantly offer “limited time only” sales, people will catch on and only purchase during sales. Savvy marketers know this.

Small Business 80

Small Business Sales Customer Marketing 80

Up and Running

APRIL 5, 2021

A 9% conversion rate means that you could get 90 new subscribers or sales for every 1,000 users. More commonly, navigation-oriented pop-ups are used to highlight a new page or item for sale. This means it needs to be understated (no flashing animations). For this purpose, the pop-ups should be placed on high-traffic pages.

Customer 96

Customer Lead Generation Flash Conversion 96

crowdSPRING Blog

JULY 26, 2018

Increased perceived value leads to higher sales. And teaser campaigns take advantage of this. Techywise’s Menon describes a teaser campaign as “…a series of small advertisements that invoke curiosity in the audience.”. The most obvious path for a teaser campaign is offline to online. Not in my world.

Social Media 66

Social Media Marketing Channel Campaign 66

crowdSPRING Blog

JULY 26, 2018

Increased perceived value leads to higher sales. And teaser campaigns take advantage of this. Techywise’s Menon describes a teaser campaign as “…a series of small advertisements that invoke curiosity in the audience.”. The most obvious path for a teaser campaign is offline to online. Not in my world.

Social Media 48

Social Media Marketing Channel Campaign 48

ConversionXL

MAY 31, 2017

True, some companies experimented with social media as a sales channel as well. But for the most part, if you wanted to talk to a sales rep, you were filling out a form and then waiting for a phone call or an email. Flash forward to today, and the rise of messaging has disrupted that old communication paradigm. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. In some cases, you might have an entire marketing campaign to go along with your video. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. Also, it only works on browsers that support Flash.

Video 48

Video Conversion Mobile Search 48

Startup Lessons Learned

MAY 25, 2020

Carl was also worldwide head of stores at Home Depot when Hurricane Katrina hit, running sales out of the backs of trucks and accepting IOUs for payment. Which we know for the holidays, we were ramping up a campaign and we said how can we participate? And literally, within 48 hours, we were delivering those to our stores.

Technical Review 148

Technical Review Balance Sheet Texas Austin 148

Hearpreneur

JULY 10, 2015

In addition to spreading positive energy and awareness, these customizable positive messages serve to raise funds for charity, as KonectIDY donates 20% of each sale to the charity or cause connected to the design. We launched our first collection on Kickstarter (end 2014) and pre-sold 500 watches from our campaign.

Entrepreneur 48

Entrepreneur Software Review Technical Review Small Business 48

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? So use unique phone numbers (specific to campaigns if you want granular details)… leverage unique coupon / campaign / offer codes… get good at geographic targeting… become a God of controlled experiments. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

mashable.com

SEPTEMBER 29, 2010

How iPad Magazine Sales Stack Up [REP. GE Campaign Turns YouTube Videos and. Learn more here. Its Not Just Facebook: MySpace Trans. 5 Ways to Get a Job Through YouTube View More » Business Facebook to Raise Series E Funding wi. 7 Handy iPhone Apps for Managing Empl. Work from Anywhere: 9 Handy Portable.

Web 111

Web Design Social Media Software Review 111

mashable.com

SEPTEMBER 29, 2010

How iPad Magazine Sales Stack Up [REP. GE Campaign Turns YouTube Videos and. Learn more here. Its Not Just Facebook: MySpace Trans. 5 Ways to Get a Job Through YouTube View More » Business Facebook to Raise Series E Funding wi. 7 Handy iPhone Apps for Managing Empl. Work from Anywhere: 9 Handy Portable.

Web 111

Web Design Social Media PHP 111

ConversionXL

NOVEMBER 13, 2019

I had actually won an innovation award for planning a hugely complex, digitally printed, dynamically personalized direct mail catalog campaign for Tourism British Columbia as a client. Following on from the audit, they asked me to take over the management of the campaigns.” Financial acumen. but not for ‘landing clients.'”

SEO 110

SEO Hiring PPC Leadership 110

crowdSPRING Blog

JULY 28, 2010

Lies, Damned Lies, Statistics and Old Spice (sales have increased) – [link]. Why Ad Agencies are Making a Mistake with Flash - [link]. Cisco outlines how they’re knocking off Old Spice SM campaign - [link]. Creative ways chef entrepreneurs are leveraging the Internet & social media for marketing – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

JULY 28, 2010

Lies, Damned Lies, Statistics and Old Spice (sales have increased) – [link]. Why Ad Agencies are Making a Mistake with Flash - [link]. Cisco outlines how they’re knocking off Old Spice SM campaign - [link]. Creative ways chef entrepreneurs are leveraging the Internet & social media for marketing – [link].

Social Media 94

Social Media Small Business Design Media 94

Mike Michalowicz

JANUARY 24, 2018

Most are flashes in the pan. Outsourcing without having both solid marketing and sales plans mean you have hired someone to be Your Captain Wing It and his or her actions may cost you more business than you ever anticipated. The gaming concept can complement other sales and marketing strategies, but it should not be the solution.

Viral 126

Viral Social Media LLC Mobile 126

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Bounce rate helps you find campaigns and landing pages that need to be killed / improved. In this blog post we are going to bring the sexyback.

Metrics 151

Metrics Web Analytics CPA 151

Duct Tape Marketing

JANUARY 20, 2022

In this episode, I talk with Mike about his latest marketing book, Get Different , where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. This is all happening in a flash of seconds. 4:57] Why’d you write this book? [6:19]

Marketing 87

Marketing eCommerce Audio Networking 87