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5 common mistakes to avoid in mobile commerce

The Next Web

With 66 percent of mobile shoppers failing to complete a transaction due to obstacles presented during checkout, removing barriers from the checkout process is a key function to increasing mobile conversions. Predominantly highlighting QR codes. This simple step will make the checkout experience much more seamless and efficient.

Mobile 137
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Third-party cookies are the new Flash. an ad platform) and are accessible anywhere else their code loads. As the SPARROW proposal details: Gatekeepers must remain independent from other parties in the ad tech ecosystem. click ID, campaign ID, URL of expected conversion). Now, reluctantly, Google is, too. How FLoC works.

Caching 140
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Web Analytics Technical Implementation Best Practices. (JavaScript Tags)

Occam's Razor

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 122
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Starting an Online Casino

The Startup Magazine

Before starting an online casino take time to study the online software providers that exist. Determined to give their customers the best software solutions, they have support structures that give the best experience to entrepreneurs. The first move involves identifying a software provider. Setup a white label!

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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ). Joann Peck and Suzanne B.

Stock 71
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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high quality images as being “very important” to their purchase decision, which was slightly more than “product specific information”, “long descriptions”, and “reviews & ratings”: Joann Peck & Suzanne B. image source.

Stock 129