ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. To do this, we recommend the ResearchXL Framework. It also helps to have a framework. This chart from Google explains that very well: (Image Source). Define your target metrics.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 27, 2022

They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. If your target market is large, with a small average customer value (<$10,000) , lead generation campaigns will help boost email marketing and CRM lists and convert a higher volume of customers.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

JUNE 13, 2017

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Scrum is a framework for developing and sustaining complex products.” Don’t Reinvent the Wheel: Stick to the Framework.

SCRUM 112

SCRUM Agile Marketing Development Team Review 112

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Lack Management Support or Buy-in? A Framework For Critical Thinking. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

FEBRUARY 25, 2013

After being an actual analyst for a while, I'm now managing the Google Analytics Certified Partner program, and I now realize that it wasn't just me, our entire INDUSTRY is affected by this issue. You have other software deployed, like tag management (all in vogue now and you know what, it costs money!) 400% ROI, not bad.

Analytics 142

Analytics DC Revenue Web 142

ConversionXL

NOVEMBER 14, 2013

Moneyball was a story about a mediocre, under-funded baseball team achieving great things when managed by looking at the data. So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? How did he finally manage? Barack Obama. Jeremy Lin.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! I'll also highlight frameworks, metrics, custom reports, and other elements I feel most Analyst's don't poke around enough. You spend money on SEO and PPC. It is a source of intense distress for me that there's an extraordinary obsession about traffic acquisition (PPC!

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). So humility is crucial, but it also helps to have a framework. Read about WiderFunnel’s LIFT Model for a good heuristic framework.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

JULY 19, 2013

You’ve taken care to pick the perfect meats, sides and beverages for your guests, and though you’re operating on a budget, you’ve managed to come in just slightly under budget. According to the study, the campaign earns an average of $4.80 On site, this improved sales by 23%. image source.

Software Review 129

Software Review Technical Review Email Architecture 129

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Two things I love a lot: 1. This post is at the intersection of those two lovely things.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JANUARY 30, 2012

Nourish yourself with the "info snacks" the tool's engineers and product managers cooked up. Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Produce built-in visualization magic.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). Will I analyze Search first or Campaigns?

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. Television campaigns. "Social media campaigns" ( context ).

Analytics 123

Analytics Web Acquisition Metrics 123

ConversionXL

MAY 22, 2014

To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. So Where Exactly Does “Conversion” Happen?

Software Review 116

Software Review PPC Analytics Search 116

maplebutter.com

JANUARY 8, 2013

We’re considering doing SEO and PPC as well as cold calling to generate leads. Just ensure you understand your numbers and manage them well. $50 Entrepreneurs always struggle with competing priorities and manage expenses very closely. What you measure, you manage). Facebook is simple / AdWords is harder but works.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

OCTOBER 19, 2010

But overinvest in people and everything that is required to make those people successful: invest in process, invest in their training, invest in large monitors for them, invest in backing them up against senior management, invest in involving them in key business strategy meetings, invest in… you catch my drift). LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. PAS framework: problem, agitation, solution. Framework for framing the discipline. Combine the brand marketing manager and the data analyst.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. Campaign Monitor has successfully done this by claiming featured snippet status with an infographic related to the search term “email list tips”: A person searching for this term may be looking to invest in email marketing tools further down the line.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Or, which campaigns cause the type of repeat visits that deliver 250% higher average order value? A Framework For Critical Thinking. #2. The primary manifestation of this is expressed in English (or native country language).

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

FEBRUARY 9, 2015

Identify the impact on your display advertising campaigns. My reply to them is: If search traffic is profitable for you, and PPC delivers profitable traffic, why would you let your competitor win? Now you know both keywords to include into your SEO and PPC awesomization strategy, and the landing pages and experience to fix.

Metrics 60

Metrics Analytics Non-Compete Search 60