ConversionXL

OCTOBER 13, 2015

Some things cohorts can answer: How did customers who came in from the Christmas campaign behave differently than those at other times of the year? Did one group see one marketing message that the other didn’t? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to use demand to fuel your sales funnel, build relationships, and grow your business. Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. The result of marketing only to accounts that were a good fit?

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. No marketing attribution model is perfect.

B2B 131

B2B Marketing Analytics Campaign 131

Duct Tape Marketing

JUNE 23, 2014

How to Systematically Build Personal Brand Authority written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. Today, authority is it.

Sales Cycle 71

Sales Cycle Social Network Aggregator Campaign 71

ConversionXL

NOVEMBER 5, 2020

Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Here, I’ll show you the journey we took to finding our place in the market by testing, pivoting, and re-pivoting our serving offerings and value propositions so you can grow your agency faster, without fewer wrong turns.

PR 120

PR B2B Lean Audience 120

ConversionXL

APRIL 3, 2018

#CXLLive speaker @HanaAbaza talking change and driving growth thru better marketing @Shopify #digitalmarketing #betterleadgen pic.twitter.com/mZhn60TUW2. Marketing can polish a turd. Positioning isn’t something marketing makes up, it’s something marketing uncovers. There are low-hanging fruits everywhere.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

APRIL 10, 2020

Run their own campaigns? The T-shaped model: wide knowledge across marketing—and, ideally, the business—with deep expertise in a few areas. The best marketing teams in the world today,” Joanna Lord told the audience at The Inbounder, “have T-shaped, domain-agnostic talent.”. Can a team build their own assets?

Hockey Stick 68

Hockey Stick Analytics Channel Sales Cycle 68

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Content marketing can do it long before potential buyers click “Add to Cart.”. Content marketing and the “know, like, trust” model. calls to action and sales-focused product pages alone.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. You can personalize just by understanding the markets. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. Local-level personalization.

San Antonio 86

San Antonio Metrics B2B Analytics 86