Occam's Razor

SEPTEMBER 20, 2010

The reason Direct traffic is a beloved of mine is that it represents (checkout the sweet contextual – red and green – numbers above): 1. They need a solution and your name pops up into their head and they type. People driven by your offline campaigns. Free, non-campaign, traffic. Uninvited, but we love them!

Analytics 122

Analytics Software Review Campaign Flash 122

ConversionXL

MARCH 19, 2020

Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”). What does a thoughtful campaign look like? Premium-brand market leaders [.] Image source ).

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. A popular way is to include the cost of re-engagement campaigns in the acquisition cost. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Occam's Razor

MAY 14, 2012

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. Step 1: Type your brand name, and your direct competitor, into the Search Terms area of Insights for Search. Five Caveats!

Analytics 128

Analytics Search Advertising Metrics 128

crowdSPRING Blog

DECEMBER 13, 2018

Branding is a process designed to develop, among other things, a unique business name and custom logo design for a company, product, or service. But branding isn’t solely about tangible concepts like a company’s name and logo. You’re going to need some brand health metrics to track. What is branding?

Marketing 162

Marketing Charlotte Naming Design 162

Occam's Razor

JULY 22, 2013

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). If you are in the See or Think consideration stages, there are plenty of engagement points for you (marked in green and orange respectively). ADD TO BAG.

Framework 163

Framework Marketing Metrics Audience 163

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 46

Norway South Africa Finland Ruby 46

ConversionXL

JULY 29, 2014

If you’ve never created an additional View or changed the settings, your default View will be named All Web Site Data, and this one can function as your main View. Name this one Raw Data or RAW DATA, set it to your time zone, and click Create View. Pull down the View menu within Admin and select “Create a new view”.

Analytics 132

Analytics Software Review eCommerce Search 132

Aymeric Gaurat-Apelli

JUNE 9, 2010

Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. Managing an ad campaign is an time consuming art. Sometimes, a green button with a call to action works better, sometimes a good looking woman is more effective.

Norway 28

Norway South Africa Finland Ruby 28

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Seems odd, right?

Analytics 145

Analytics Metrics API Web 145

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. 10) Metrics.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Occam's Razor

SEPTEMBER 21, 2015

This is a lot less pretty, but a lot more effective… The use of colors helps drag your eye to the column that's actually important, the red is effective at giving the core message (I should have made the 21 green, dang!), I'm sure you are catching on by now that the slides and names have been changed to protect the innocent.

Stock 60

Stock Conversion Matching Audience 60

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

All of you people who haven’t seen my blog, please remember my name or that website address. I changed the name, by the way, to MTGParadise.com. It was 2003 or right about then, and I was walking across the Green Street Mall in Brisbane, thinking that I was no longer interested in Magic the Gathering as a card game. He’s German.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

ConversionXL

SEPTEMBER 15, 2020

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… ( Image source ).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Reid Hoffman

JUNE 8, 2021

When I was at RISD, I went to Rhode Island School of Design, there was this idea that was emerging called The Green Movement, the sustainability movement. The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs.

Silicon Valley 69

Silicon Valley Hosting Rhode Island Design 69

Occam's Razor

OCTOBER 19, 2010

Or, if you truly want my admiration, you'll compute Profit and Margin for your campaigns in Microsoft Excel or using the most relevant database query. Mongoose Metrics ~ ifbyphone. I know Mongoose Metrics a bit more and have been impressed with their solution and evolution over the last couple of years. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

Reid Hoffman

JUNE 8, 2021

When I was at RISD, I went to Rhode Island School of Design, there was this idea that was emerging called The Green Movement, the sustainability movement. The burden [should] just be that we care; that if we learn something, we improve it, and that we don’t only use single output metrics and its growth at all costs.

Silicon Valley 36

Silicon Valley Hosting Rhode Island Design 36

ConversionXL

JANUARY 8, 2016

Before you can dive into them fully, it’s important to understand the difference between hit-level metrics and session-level metrics. Avinash wrote an excellent post on this very topic, Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions! Here’s a graphical summary… Image Source.

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Startup Lessons Learned

JUNE 15, 2020

Sydney Gressel : My name is Sydney Gressel, and I'm a nurse at UCSF in the Benioff Children's Hospital in the pediatric emergency department. Ryan Sarver : My name is Ryan Sarver. You can't go to Spirit Rock or Green College. Sydney Gressel : One of my favorite meditation teachers is a man named Chögyam Trungpa Rinpoche.

San Francisco 68

San Francisco Founder Community Software Review 68

Occam's Razor

NOVEMBER 18, 2014

You can hover over each box to get a sense of the key metrics. You see the big ones named, the hidden mysterious ones, you can unmask using a mouse hover. I can find the biggest pools of customers who share a behavior and go back and optimize my campaign strategy, my content strategy and indeed my overall digital strategy.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

ConversionXL

NOVEMBER 15, 2022

But game-changing campaigns are only possible if visuals present information in the right way. For example, if you focused just on leads generated from an email campaign but your conversions data isn’t segmented by campaign, you won’t end up with an accurate data visualization. Likewise, green can mean “good.”

Marketing 100

Marketing Analytics Audience Design 100

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. Getty is the fourth green line.

Metrics 60

Metrics Analytics Non-Compete Search 60

blog.expensify.com

APRIL 24, 2012

Mental Pandiculation » Why I Don’t Hang Out With People Named David. Name one widely acclaimed or groundbreaking technology or technique to come out of the.NET realm in the past 5 years? Now name one that didn’t come from Microsoft? I challenge you to name a 1.7 March 25, 2011 at 3:06 pm. [.]

Java 107

Java PHP Software Review Coder 107

Hearpreneur

OCTOBER 20, 2019

To solve this problem, we are working on new email marketing campaigns, Facebook retargeting, paid ads and other methods. Thanks to Brad Leahy, Green ! #7- That may not sound like much, but I’m a massage therapist by profession without even one biology class to my name! 7- Disrupting the healthcare lending industry.

Papua New Guinea 67

Papua New Guinea Hawaii Advisory Board Churn Rate 67

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Set targets: metrics to tackle the overarching goal for your product lifecycle. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Learn: identify tripwires and optimize the campaign continuously.

Agile 90

Agile Analytics Algorithm Software Review 90

www.vccafe.com

MARCH 11, 2013

Add a class name to buttons, forms, quotes, etc. Campaign Monitor. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Campaign Monitor â?? Bethnal Green Ventures.

Software Review 53

Software Review Technical Review Startup 53