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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149
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5 Easy Strategies For A Successful Email Marketing Campaign

YoungUpstarts

Digital Marketers can’t get enough of email marketing, and for good reason too. Reports valued the ROI of email marketing at 44:1 in 2016 – $44 dollars of value for every $1 spent. Getting started with an email marketing campaign is quite simple. Running a successful campaign doesn’t need to be challenging!

Campaign 183
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I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

Viral 348
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Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

Campaign 167
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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. What does this mean? How can it give businesses an edge?

Agile 264
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Even the Smartest VCs Sometimes Get it Wrong – Bill Gurley and Regulated Markets

Steve Blank

He illustrated his talk with regulatory horror stories in the telecom market , electronic health records , and Covid antigen tests. Unfortunately, for startups entering a regulated market following this advice this might not be the optimum path. But regulated markets are different. Regulation What’s regulatory capture?

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Tips For Launching Influencer Campaigns For Your E-Commerce

YoungUpstarts

If you’ve already launched influencer campaigns, hopefully you saw similar results. And if you haven’t yet dabbled in influencer marketing, now’s the time to try it out. Keep reading for five tips for launching influencer marketing campaigns for your e-commerce business. Define your campaign objectives.

Campaign 147