When it comes to generating publicity/media exposure for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. What is the optimal length of a campaign and how much effort will it take to get the job done effectively? MORE >>

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity. Marty Zwilling. MORE >>

It couldn't be easier to launch a crowdfunding campaign; launching a successful one is a different story. Here are four reasons why campaigns fail: 1. In 2010, OwnLocal grossed $120,000, with half going to newspapers, radio stations, and TV stations that act as sales agents in their local markets. Here's what you did wrong. MORE >>

Whether or not your marketing takes off--and takes on a life of its own--isn't really up to you. Will your campaign go viral? Here's what Wolfer learned about viral campaigns in the process: 1. The best lesson I learned is that I as an individual can't create a viral campaign. But you can set yourself up for success. MORE >>

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity. Plan for it. MORE >>