Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth.

Viral 268

Viral Marketing SEM Campaign 268

ConversionXL

MARCH 6, 2019

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. Fundamentally, there’s nothing unique about a video for a LinkedIn ad. The same video content likely works well in other channels.

Video 129

Video B2B Technical Review Campaign 129

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 147

Technical Review PPC SEM Marketing 147

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 159

Developer Marketing Social Media Startup 159

The Startup Magazine

AUGUST 21, 2021

You also need to invest in restaurant marketing of your business to ensure you keep diners coming in. Keeping an eye on the marketing trends having an impact will help you find new ideas to test and measure in your hospitality venture. Mobile Marketing. In turn, your restaurant marketing gets better results.

Marketing 158

Marketing Technical Review Social Media Audience 158

The Startup Magazine

SEPTEMBER 18, 2020

More than ever, digital marketing is offering huge advantages to businesses around the world. If you consider how many people are online right now, you should think about how digital marketing could be transformative for your business. Digital Marketing VS Traditional Marketing. Digital marketing methods are trackable.

Marketing 179

Marketing Social Media Technical Review PPC 179

The Startup Magazine

AUGUST 9, 2022

As part of our Founder interview series , The Startup Magazine caught up with Salo Sterental, Co-Founder of the SoStereo, a marketing firm that enables brands and artists alike to unlock the marketing power of music. Salo: We help brands unlock the marketing power of music. TSM: With a bit more detail, what does SoStereo do?

Cofounder 149

Cofounder Founder Miami Marketing 149

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. Questions I Ask Ben Oliver: You believe video is more than just another form of content.

North Carolina 98

North Carolina Video Customer Technical Review 98

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

YoungUpstarts

MARCH 4, 2020

Many people like to use the best Facebook video ads in their marketing campaigns because they know that there are a lot of people using Facebook round the clock. If you are a business owner, you shouldn’t ignore the power of Facebook video ads in bringing in sales for you.

Campaign 162

Campaign Video Audio Marketing 162

The Startup Magazine

MARCH 5, 2020

Marketing in today’s competitive world has definitely changed from the days of old. Gone are the days when you send out flyers in the mail or maximize your marketing dollars with a billboard sign visible from the highway. Digital marketing is a staple for online marketing efforts. Getting the referrals.

Marketing 106

Marketing Social Media Video Campaign 106

YoungUpstarts

DECEMBER 7, 2017

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145

Campaign San Francisco Technical Review Flash 145

ConversionXL

JUNE 2, 2022

The biggest challenge for marketers is getting them. Account-based marketing (ABM) and lead generation both offer a way to do this. Account-based marketing is a team sport. It flips the traditional sales funnel on its head, ditching the one-size-fits-all approach to marketing in favor of a land-and-expand approach.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 231

Marketing Demand Campaign Differentiation 231

ConversionXL

JANUARY 18, 2022

Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers. Understanding brand strategy vs. marketing strategy. Your marketing strategy is what amplifies that brand. Your brand is how the world sees your business.

Marketing 128

Marketing Campaign Software Review Tulsa 128

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

The Startup Magazine

JULY 21, 2021

Kevin Wu, co-founder and CEO of job search optimization program Pathrise , says “Digital marketer roles are some of the most in-demand positions in the tech industry.” According to a recent McKinsey survey, 83% of CEOs said they depend on digital marketing to be the major driver of growth. How do marketers promote a company’s content?

Technical Review 78

Technical Review PPC SEM Marketing 78

The Startup Magazine

JUNE 15, 2023

Here are some key benefits and features that make content publishing software like Quark Content Publishing Platform valuable for small businesses: Centralized Content Management: The software provides a centralized repository for all content assets, including text, images, videos, and other media.

Software Review 154

Software Review Software Small Business Social Media 154

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing 82

Marketing ChatGPT Framework Technical Review 82

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Women Entrepreneurs Can

FEBRUARY 23, 2024

Marketing has transformed from what it was back in the day to reflect modern customer behavior, and it continues to change as humans are dynamic. As digital channels continue to dominate the marketing sphere, it’s crucial to focus on strategies that engage, captivate, and build lasting connections.

Marketing 40

Marketing Social Media Video Audience 40

ConversionXL

JULY 21, 2022

In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. What is omnichannel marketing? If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action.

Customer 118

Customer Marketing Channel Audience 118

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience. Create a Brand that Caters to Your Market Audience.

Developer 78

Developer Marketing Social Media Startup 78

Up and Running

AUGUST 26, 2020

With many brands unsure of where to turn amid the crisis, we are reminded of how important it is to have flexibility within our marketing strategies. It’s in times like these when you need to adjust your marketing strategies. How to adapt your marketing strategy. Revamp your email marketing strategy. Host virtual events.

Marketing 171

Marketing Audience eCommerce Social Media 171

The Startup Magazine

OCTOBER 19, 2020

Marketing is one of the essential sources to intensify the rate of consumers for any business. Marketing generally includes advertising a company or products via media and other sources. In the latest scenario, digital marketing is not an innately novel concept while considering it through a marketing prism.

Social Media 112

Social Media Technical Review Marketing Social Network 112

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! But video brings it to life.

Video 75

Video Marketing Harvest Bandwidth 75

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Like this show?

Marketing 96

Marketing Social Media Video Technical Review 96

Up and Running

JUNE 12, 2019

Thanks to an always-evolving landscape and the nearly limitless availability of engagement resources, it feels like marketing gets more difficult with each passing year. This wealth of options, in fact, can put marketers in analysis paralysis while they try to figure out which direction to go. Custom websites.

Marketing 109

Marketing Social Media SEO Entrepreneur 109

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Organic Social Media Campaigns.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

MARCH 29, 2021

As a business consultant, I often have to remind small business owners that their marketing needs to be more interactive, versus the traditional “ push ” model, where you broadcast your message to as many people as possible. The days of big-bang long-term campaigns that never change are over. Marketing must be everyone’s top priority.

Customer 420

Customer Marketing Social Media Campaign 420

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Social-media advertising.

Lead Generation 285

Lead Generation SEM Viral Marketing 285

YoungUpstarts

OCTOBER 30, 2019

Guerrilla marketing , a marketing strategy that’s different to your traditional methods. The essential quality of a guerrilla marketing campaign is to apply creative thinking – maximising unique and surreal means of seeing the world. Viral videos. Undercover marketing. Treasure hunts. Publicity stunts.

Campaign 113

Campaign Flash Marketing Viral 113

The Next Web

JANUARY 27, 2014

After deciding to launch a crowdfunding campaign for our product, we landed on the date of December 16th, 2013. Our freelance marketer told us we were crazy. From our research, it appears Dragon Innovation has the knowledge and know-how of how to run a hardware crowdfunding campaign. get a freelance marketer.

Campaign 142

Campaign Technical Review Social Media PR 142

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Lack of a marketing plan.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

NOVEMBER 10, 2021

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. It will also ensure you’re not “spraying and praying” with campaigns—and you’re not wasting your budget. Next, look at the current state of your market: Who’s interested in your product or services? User privacy.

Advertising 131

Advertising Cost Customer PR 131

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Campaign 389

Campaign Marketing Widget Analytics 389