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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

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6 Surefire Ways To Get Your Small Business Noticed

YoungUpstarts

We all know that marketing is essential for a small business, especially as you’re just starting 8out. Finding the time or skill-sets to do the job effectively on a small business budget may seem near impossible. Marketing your small business doesn’t have to be intimidating. But fear not! Do Your Research.

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When Should a Small Business Hire an Executive Team?

Up and Running

Think of it as an investment in your company — you’re dedicating resources (compensation) to highly skilled employees who will hopefully bring your business to the next level. Instead of getting bogged down with social media strategies, for example, your chief marketing officer can now handle it. What does the C-suite look like?

CTO Hire 163
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7 reasons why you need digital marketing, especially if you own a small business

The Startup Magazine

More small businesses are starting to embark on the trend of using digital marketing to reach and engage potential consumers online. When it comes to marketing our business, everyone wants to use strategies that are the most cost-effective. It can be difficult to monitor the effectiveness of our campaigns since we need time.

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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

47% of small business owners execute marketing campaigns entirely on their own. In this article, we will cover what exactly PPC marketing entails, why PPC marketing is a beneficial tool for small businesses, and some PPC basics and best practices to get you started. Let’s get started. What is PPC? PPC or SEO?

PPC 81
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How to Measure Small Business Website Performance

Up and Running

Likewise, your website , the digital representation of your business, and the means through which people find you and connect with you, also needs to have metrics in place to know how it’s doing. How to measure your small business website performance. You can scale up what’s working well and can fix critical problems.

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10 Reasons Why Traffic to Your Small Business Website is Dropping

Up and Running

These black hat strategies pushed irrelevant content up the search engine results pages, which made Google act in the form of the Penguin update. The update caused their rankings to tank or their websites failing to show up on search engines at all. With Google, check Google Search Console and look for warnings in the message menu.