Up and Running

OCTOBER 7, 2019

Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Monthly recurring revenue (MRR): an indicator of the health of the company, it shows how successful your business is at growing its customer base and retaining customers. Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. You want to deploy low-touch campaigns to convert a higher volume of customers. ABM Technologies Landscape. The short answer is no.

IP 98

IP Marketing Technical Review Software Review 98

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

Duct Tape Marketing

NOVEMBER 17, 2022

In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients. Retention is really important.

Differentiation 71

Differentiation Sales Cycle Audio Networking 71

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

www.kalzumeus.com

AUGUST 13, 2012

Almost every first-class e-commerce company treats their house email campaigns like they are the goose that lays the golden eggs, chiefly because they are. For example, I wrote a drip marketing campaign (a series of emails scripted to go out at particular intervals) for WPEngine. How can I sign up for that WPEngine drip campaign?

Email 54

Email Software Review Software Campaign 54

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means.

Mobile 48

Mobile Conversion Retention Campaign 48

Startup Lessons Learned

AUGUST 24, 2009

What is the right revenue model? And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. Each new campaign is a startup where Lean principals can be applied to maximum effect.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity. If you enjoyed that, you should subscribe!

B2B 42

B2B Metrics Marketing Startup 42