Up and Running

OCTOBER 7, 2019

Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Monthly recurring revenue (MRR): an indicator of the health of the company, it shows how successful your business is at growing its customer base and retaining customers. Sales KPIs.

Founder 71

Founder Retention Metrics Technical Review 71

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance. provided a near 19% response rate.

Retention 82

Retention Developer Customer Programming 82

ConversionXL

AUGUST 19, 2016

Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). For example, according to Mona Elesseily , “conversions in the health vertical have the best ROI during work hours and into the evening on tablet devices.”.

Mobile 48

Mobile Technical Review Software Review Metrics 48

Hunter Walker

MARCH 7, 2019

Unsustainable revenue curves willed into existence in order to prove growth ahead of raising more capital is the organizational version of phosphorous. There’s an increased belief (maybe reality for some), that seed VCs want to see revenue before investing in verticals like SaaS, marketplaces, commerce.

Startup 97

Startup Revenue Vertical Retention 97

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts.

Framework 102

Framework Marketing Acquisition Retention 102

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

Diving in a bit more into some thoughts here: 1b) Ad-based revenue streams generally have terrible unit economics. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). You will use your fridge for a decade or more so the retention here is high.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

OCTOBER 16, 2016

As a result, for these kinds of businesses, investors often don’t expect that companies can earn revenue right out of the gate, because they may not legally be able to. These are products that can and should generate revenue right out of the gates in both B2B and consumer ideas. But, you need to be growing FAST.

Startup 48

Startup Vertical Early Stage Bootstrapping 48

Mucker Lab

OCTOBER 24, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. Real businesses have multiple employees, they have processes, and they have sizable existing offline revenue base.

Vertical 74

Vertical Retention Green Acquisition 74

Mucker Lab

OCTOBER 23, 2013

It’s a perfect storm waiting to take flight – as software continues to eat industries and verticals we believe this BloomNation story will repeat itself over and over again across more and more industries. Real businesses have multiple employees, they have processes, and they have sizable existing offline revenue base.

Vertical 60

Vertical Retention Green Acquisition 60

ConversionXL

OCTOBER 14, 2021

To give context, compare market share changes with objective measures such as changes in total industry spending and company revenue, and strategic changes. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Or are you concerned more with customer retention and cross-sell opportunities?

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

MAY 3, 2017

A customer survey conducted by BigCommerce revealed that 51% of SMBs expect social advertising channels (specifically Facebook Ads) will play a major role in accelerating revenue throughout 2017 and beyond. Your goal is retention. You can increase a company’s profitability from 25% to 95% by increasing your customer retention rate.

San Jose 133

San Jose Customer Database Campaign 133

Startup Lessons Learned

AUGUST 24, 2009

What is the right revenue model? And anytime you strike a deal for digital distribution of any content, insist that your creators be given real-time access to the big-picture metrics: not just downloads, but engagement, retention and replay. And, most importantly, what could we do right now to answer the riskiest of these questions.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

ConversionXL

AUGUST 21, 2014

This equates to a loss of revenue, which requires more and more signups from new customers just to replace what you are organically losing every month. I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post.

Retention 106

Retention Churn Rate Metrics Software Review 106

www.kalzumeus.com

AUGUST 13, 2012

One of the largely-unsung secrets to Facebook having such an insanely high user retention rate is that they use activity from your friends to give you highly personalized emails designed to bring you back to the site and post stuff. (A Email Helps Get Marginal Revenue Out Of Existing Customers For Almost Nothing. Users: Thrilled.

Email 54

Email Software Review Software Campaign 54

YoungUpstarts

OCTOBER 13, 2020

The start of a new quarter prompts common questions from start-up founder’s and executives across Asia: What are our revenues and sales targets? How much further will our revenues drop? Retention of Staff. Compounded with recent events – start-ups top priority should be staff retention, not sales.

Management 194

Management Founder Asia Cofounder 194

Duct Tape Marketing

NOVEMBER 17, 2022

Then I want to talk to you about adding a new revenue stream to your business that will completely change how you work with clients. From a retention standpoint, John Jantsch (13:14): And I'm sure every industry has these players. But we double in size every year in terms of revenue. Retention is really important.

Differentiation 73

Differentiation Sales Cycle Audio Networking 73

Duct Tape Marketing

APRIL 7, 2022

So a lot of agencies track revenue, some actually even track profit, but you, if we're gonna optimize, um, profitability, what, what should we be measuring? So if you can imagine you have a vertical access on that access, you have high value at the top. So I'm also maybe a little French too, that might have helped.

Cofounder 75

Cofounder Hosting Networking Software Review 75

ConversionXL

APRIL 7, 2021

For example, Guestlogix sells to airlines, where there’s a finite # of customers & they are higher ACV ‘enterprise’ customers with higher retention. Second, you’ll want to know everything you can about big pharma company HQ, their revenue, and other relevant information. ABM Technologies Landscape.

IP 98

IP Marketing Technical Review Software Review 98

YoungUpstarts

FEBRUARY 11, 2019

With CRM revenues at 39.5 When combined, they can bolster the revenue of your business with a predicted $394 US billion dollars gained by 2021 , according to Statista. From awareness to post-purchase, analyzing the ups and downs of your strategy will show when to apply the gas (or brakes) with a customer and focus on retention.

Artificial Inteligence 127

Artificial Inteligence Sales Cycle Colorado Retention 127

andrewchenblog.com

JANUARY 28, 2010

Understanding your engine of adoption User retention Of course, it’s not enough to just acquire paying users, you need to retain them. If you have a super high churn rate, then at best you’ll be stuck at a revenue treadmill (doing lots of work but flat revenue and no profitability).

CPA 51

CPA Retention Viral Acquisition 51

Mucker Lab

MAY 1, 2013

From the outside, they are vertically integrated challengers to decades if not hundred-years old incumbents. Instead of aiming for hundreds of millions of dollars in software licensing revenue – they want to conquer existing industries and aim for tens of billions of dollars in widget revenues. Software is eating industries.

Software 107

Software Silicon Valley Los Angeles Columbus 107

A Crowded Space

APRIL 11, 2016

However, just like revenue, all GMV is not created equal. Sometimes it’s better to take a higher take and gain net revenue faster. This can apply across verticals or to different sellers within a vertical. It’s the most commonly quoted stat when talking with press and investors.

Disintermediation 60

Disintermediation Matching Vertical Reputation 60

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means.

Mobile 48

Mobile Conversion Retention Campaign 48

www.rocketwatcher.com

NOVEMBER 8, 2010

A good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days. Closed revenue – the actual value of the deal after it has closed. Opportunity Pipeline – the dollar value of the opportunity. If you enjoyed that, you should subscribe!

B2B 42

B2B Metrics Marketing Startup 42