ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. How will you act?

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

MAY 22, 2017

Though it wasn’t intended, the last two articles I wrote on the PlainFlow blog have formed a series: The Modern SaaS Stack and the Unexploited Amount of Data is a walkthrough that shows how companies use Modern SaaS Stack to cover their Marketing/Support/Sales activities from day-0. All manual operations. It was 2003. Image Source.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

FEBRUARY 5, 2013

If you run an e-commerce site, you want to see which channels are performing the best. Goal 1 is for email signups and Goal 5 is sales). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. Use those keywords in your sales copy.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. If every business were as “data-driven” as they claimed & held actually held accountable to increasing quantifiable metrics – a lot of people would be out of a job. Does the funnel begin on the clickthrough to the site?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MAY 24, 2013

Continuously testing your hypotheses will not only yield good results for conversion rates, but will also give you a better understanding about your customers – Having a clear idea of what your customers actually like and prefer can do wonders for your branding and marketing in other channels as well. KPIs are metrics (numbers). “A

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. Wistia shows which metrics can be used to help you measure various factors (e.g.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. You want clicks from people who are will move through your sales funnel with the least amount of friction. Analyze two things: How successful is that channel at driving high-quality traffic?

Acquisition 111

Acquisition Software Review PPC Analytics 111