Channel Conversion Curation Media 
YoungUpstarts
DECEMBER 27, 2019
The initial delight around a curated advertising experience has been met with recent blowback around data privacy, with Facebook and Wells Fargo serving as two prominent examples. Moreover, what brands are purchasing from influencers is still, effectively, digital media rather than conversions. What’s the solution?
ConversionXL
SEPTEMBER 9, 2021
Building loyalty and awareness are top priorities for any social media marketer. Today’s social media users are more discerning about where they place their trust. In this article, we’ll look at how the social media landscape has evolved, and what you can do to grow your presence and create a community of loyal fans.
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ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. A playbook does exactly this.
ConversionXL
AUGUST 18, 2021
When your employees share your company content and updates on their own social media accounts, it in turn augments your brand. You don’t want your employee’s social media posts to come across as pushy or salesy. Instead, they should read naturally and not like a press release inside of a social media post.
Startup Professionals Musings
JANUARY 9, 2022
Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.
ConversionXL
FEBRUARY 11, 2020
Twitter is always a highly recommended social media channel to promote your brand online. Indeed, historically, Twitter traffic has had one of the lowest conversion rates compared to other social media giants. Yet Twitter can be a reliable source of both clicks and conversions. Used strategically (e.g.,
ConversionXL
JANUARY 9, 2019
This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. Attribution’s relevance depends on the known value of the conversion. ” A data gap does not invalidate conversion values for long sales cycles.
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