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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Use content advertising to fight rising costs. Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. And those links can have a powerful impact on your industry reputation and web traffic.

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own marketing campaigns. Applications such as Foursquare , Yelp , and Urbanspoon allow businesses to build awareness and reputation online. Outdoor and print. Photo: Howard Lake.

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The 6 Biggest Challenges Businesses Face Today

YoungUpstarts

Nowadays, businesses of all sizes need to adapt to new marketing channels, invest in the best technologies, and attempt to compete on a global stage. Each employee will contribute to your company’s productivity, revenue, and reputation. Recruitment Issues. Supply Chain Problems. Increased Competition in the Market.

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10 Proven Ways to Grow Your Small Business

Up and Running

This means providing resources, hosting webinars , conducting research studies , and even running Q&A’s through your social channels. Do the right thing and grow your brand reputation around sustainability and responsibility in support of your community. Treat any new income stream as an expansion of your business.

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The Ultimate Guide for Starting and Running a Business at Home

Up and Running

Can I afford the cost of any adjustments that need to be made? Your plan doesn’t need to be a lengthy document either, especially if you follow a Lean Planning methodology. Now if you’re looking for an active plan that you can edit and adjust over time, you may want to consider creating a lean plan. Is my family OK with this?

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. Greater discipline during boom times offered more flexibility during lean years. A focus on cost cutting—every decision is viewed through a loss-minimization lens. Promotion.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. The second relies on retention. The second type is winning.

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