Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process.

Startup 335

Startup Social Media Metrics Viral 335

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Above, the average order value and sales conversion rate equally impact total sales growth.

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Channel-level expertise: An understanding of how the channels work (e.g., Focus on the channels that offer the best ROI. Image source.

Retention 113

Retention Marketing Acquisition Channel 113

The Next Web

AUGUST 19, 2013

Sales are the bloodstream for most businesses, and tech startups are no exception. This post is about choosing the right sales strategy and channels for your startup from the start. This mix is not a good start when it comes to sales and marketing. Step 2: Choose your sales channels. LTV ­ CAC = ROI.

Belarus 137

Belarus Viral Channel Startup 137

Startup Professionals Musings

DECEMBER 2, 2022

You can’t succeed in business without an operational model that delivers value to customers at a reasonable price, with an underlying cost that allows you to make a profit. A target market is the group of customers that the startup plans to attract through marketing and sales their product or service. Sales/Marketing.

Business Model 256

Business Model Distribution Viral Green 256

Steve Blank

APRIL 20, 2021

In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Sales channels are the paths through which your product lands in customers’ hands. Every additional sales channel costs resources and increases scope.

Product 436

Product Viral Channel San Francisco 436

Startup Professionals Musings

FEBRUARY 7, 2015

Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target customers to keep the dream alive and growing. Estimate your costs, including a 50 percent gross margin, as a lower bound on a price. Test your channel and support strategy.

Business Model 120

Business Model Technical Review Advisory Board Software Review 120

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 19- Cost-effective marketing.

Social Media 122

Social Media Entrepreneur Retention Finance 122

Up and Running

JANUARY 27, 2021

The more software you can introduce to streamline processes and cut back on people costs, the better. This unique vacation rental software allows you to: Handle bookings Management multiple properties Build a website Sync third-party booking channels Process payments. But, those that are will be in this article. .

Software Review 79

Software Review Software Technical Review Social Media 79

Startup Professionals Musings

SEPTEMBER 28, 2015

Customers buy solutions with value that's quantifiable to them today, meaning value which, compared to existing offerings, is half the cost or offers twice the productivity. As an entrepreneur, make sure you understand your direct and indirect costs, staffing requirements, margins and metrics to make sure these elements are in place.

Exit Strategy 120

Exit Strategy Technical Review Distribution Viral 120

Both Sides of the Table

SEPTEMBER 17, 2013

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. But distribution is now unlimited.

Video 339

Video Technical Review Distribution Aggregator 339

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. It’s a well-known axiom of business that efforts to retain existing customers have tremendous payback, compared to the costs of attracting new customers.

Social Media 355

Social Media Media Reputation Viral 355

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. The New York Times named this urge to buy something the “TikTok Feta Effect,” after a viral recipe for baked feta pasta resulted in the cheese selling out nationwide in the U.S. It has significantly boosted our sales.

Sales 115

Sales Customer Viral Marketing 115

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Ask every employee to focus on sales. Openly reward employees who make the extra effort, champion cost-cutting issues, and enhance the sales process.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

MARCH 6, 2019

They also come with higher costs and LinkedIn-specific platform limitations. The same video content likely works well in other channels. That means that there’s plenty of business to be won—even if LinkedIn views come at a higher cost (more later). LinkedIn video ads: tech specs, targeting, metrics, and cost.

Video 129

Video B2B Technical Review Campaign 129

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. You’re not allocating enough costs to gross margin or the cost to acquire a customer. You can start by selling to small customers and evolve to larger ones, because you’re starting with a low cost-basis and then maturing your product and service. Leave money on the table.

Restful 202

Restful Founder Revenue Acquisition 202

Both Sides of the Table

APRIL 4, 2011

If you can break this down by channel that you’ve acquired them from this is obviously better. Measuring viral adoption is obviously important. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Make sure that you count the “true” cost to acquire customers.

Metrics 346

Metrics Startup Acquisition SEM 346

Up and Running

JANUARY 22, 2020

unpaid) channels can be a goldmine for cannabusinesses today— if you know how to do it correctly. This article will discuss how to conquer the following unpaid channels to enjoy serious returns and long-term profitability from your cannabis advertising efforts: Search Engine Optimization (SEO). Instead, leveraging organic (i.e.

SMS 101

SMS Marketing Affiliate Social Media 101

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. To offset these costs, you need to earn more repeat purchases from existing customers. That means better margins, more profitability, and cost-efficient scaling. This post gives you a data-backed approach to win more repeat sales.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

SEPTEMBER 10, 2019

Design, Product, Marketing, and Sales get pissed that you’re not in sync. Even if you recruit in lower-cost areas and look for more junior folks, you’re looking at $150K each, fully loaded. Otherwise, consider using those marketing dollars to scale up your core distribution channel first. None of these roles is cheap.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

FEBRUARY 27, 2019

In consumer packaged goods, the benchmark for a “highly successful” product launch is no easy feat: $50 million in first-year sales. Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Image source ). His solution?

Product 110

Product Campaign Acquisition Social Media 110

Women Entrepreneurs Can

SEPTEMBER 6, 2020

User-Generated Content (UGC) is one of the most cost-effective and efficient SEO strategies. It is not just a channel to entertain but has become a useful tool for brand-building and an effective avenue for CSR (corporate social responsibility) activities. User-generated videos have enormous potential for sharing and to go viral.

Software Review 94

Software Review Social Media New Zealand Silicon Valley 94

ReadWriteStart

FEBRUARY 25, 2020

It involves using digital outlets like websites, social platforms, and software applications as marketing channels. Viral marketing. Small businesses and, indeed, startups can leverage the power of digital channels to build their brands, get leads , and reach more of their target audience. Infomercials.

Marketing 158

Marketing Early Stage Startup PPC 158

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. As Facebook is a very young channel, it is not surprising that everyone's struggling with the answer. Lesson 1: Correlations don't imply causality. Newspapers!

Metrics 165

Metrics Advertising Marketing Social Media 165

A Smart Bear: Startups and Marketing for Geeks

JANUARY 10, 2011

Here’s a simple question, often asked when designing software but more useful when you’re designing your marketing and sales pitch: How are people doing this today without you? Your power users are the mavens to whom non-power users look for advice, so they become your sales force. World domination! Launching Doggie Cards.

Software Review 232

Software Review Technical Review .Net Design 232

Steve Blank

FEBRUARY 26, 2020

For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. The goal of the product at this stage is not a sale, but to test hypotheses about customer product/market fit. Series B is about proving your net revenue model (can you be profitable?).

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

YoungUpstarts

FEBRUARY 14, 2017

Assuming you have tested the product and have some users, it would be a good idea to review your channels to market and how effective they are. Your Pivot is likely to cost money and time. This type essentially involves switching from mass market to a sales funnel – or vice versa. Channel pivot. Value capture pivot.

Technical Review 157

Technical Review Architecture Revenue Channel 157

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. It’s a well-known axiom of business that efforts to retain existing customers have tremendous payback, compared to the costs of attracting new customers.

Social Media 246

Social Media Media Reputation Viral 246

Duct Tape Marketing

JANUARY 4, 2024

There's going to need to be a sales process and so forth. So just like you could do with a podcast, just like you could do with a YouTube channel is just where are you producing that original material? Open rates, click rates, cost per lead if you're buying traffic. I also look at sort of the virality. And that cuts.

Revenue 78

Revenue Advertising Email ChatGPT 78

Startup Professionals Musings

JANUARY 17, 2013

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise. Marty Zwilling.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

MARCH 16, 2014

This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Get exposure for your expertise. Marty Zwilling.

Marketing 257

Marketing SEM Viral Social Media 257

Occam's Razor

MAY 2, 2017

Always adapt to what’s most important and sensible for you (and remember that nothing is free, every measurement decision you make has a cost!). Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR. A quick best practice.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Duct Tape Marketing

FEBRUARY 17, 2017

How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing. You are making your customers refer their friends to your business at no extra cost. Viral ideas attach themselves to top-of-the-mind stories, occurrences or environments. Doesn’t that sound great?

Programming 51

Programming Sales Cloud Customer 51

Startup Professionals Musings

AUGUST 4, 2013

In other words, once they are convinced that the product works, they assume their price, sales channel, and marketing will bring in the customers. Factor in your margin, and you will have an upper bound on your solution cost. Changes at this stage cost almost nothing. These days, the technical side may be the easy part.

Business Model 235

Business Model Product Advisory Board Angel Investor 235

Up and Running

JULY 26, 2016

Aug-15: Head of Sales (growth team). We spent a year building a solid sales and growth team before we even expanded our product team. See Also: A Complete Guide to Forecasting Sales for Your Monthly Subscription (SaaS) Business. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

MAY 18, 2023

Like, you're gonna need to get somebody on the phone, there's gonna need to be a sales process and so forth. So, you know, just like you could do with a podcast, just like you could do with a YouTube channel, it's just, you know, where are you producing that original material? John Jantsch (16:48): A viral referral tool.

ChatGPT 92

ChatGPT Advertising Email Viral 92

Duct Tape Marketing

DECEMBER 15, 2022

Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. So it's not Lululemon's Shop of Stuff, it's Lululemon's Events and Gathering and Slack channel and the place where they can connect with actual people. Really, really eye-opening. For to what end?

Community 82

Community Framework Advisory Board Viral 82