Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history.

Software Review 355

Software Review Algorithm Global IPO 355

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

ConversionXL

SEPTEMBER 1, 2020

They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. How does “Customer Value Optimization” change your approach?

Customer 132

Customer SMS Retention Acquisition 132

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments.

Customer 120

Customer Marketing Social Media Technical Review 120

The Startup Magazine

MAY 27, 2024

Understanding the Self Storage Market in Leesburg, FL Leesburg, FL has seen a significant growth in population over the years, resulting in an increased demand for self storage. The self storage market in Leesburg is thriving, with many individuals and businesses looking for convenient and secure storage solutions.

Security 88

Security Operations Finance Advertising 88

Steve Blank

APRIL 21, 2011

Last week the teams tested their hypotheses about Customer Relationships (how do they get, keep and grow customers.) This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. The Nine Teams Present.

Channel 233

Channel Artificial Inteligence San Francisco Business Model 233

Startup Professionals Musings

APRIL 18, 2021

Contact key vendors and existing customers. This will cover the technology, the current state of development, and customer satisfaction. If the product is in customer hands, expect some customers to be interviewed. Size of the market. Sales and marketing strategy.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. Next, look at the current state of your market: Who’s interested in your product or services? Image source.

Advertising 131

Advertising Cost Customer PR 131

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. How do you marry video or types of video to the different stages of the customer journey?

North Carolina 98

North Carolina Video Customer Technical Review 98

YoungUpstarts

JUNE 4, 2017

How can you, as an online business, ensure a great experience for your customers? Loading speed is one of the first interaction you have with customers; it determines whether they will stay to explore or move on to another website. However, you also need to avoid overwhelming customers with too many data.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

Steve Blank

NOVEMBER 11, 2013

The class has talked to 1,780 customers to date. Part 5: value proposition and customer segments in Life Sciences. This post is an update of what we learned about life science distribution channels. This post is an update of what we learned about life science distribution channels. Diagnostics.

Distribution 231

Distribution Channel Lean Intellectual Property 231

Steve Blank

JUNE 27, 2017

Initially, a startup has no business model and no market share to defend. If they select a business model that targets industry incumbents, they don’t have to worry about upsetting existing customers, partners or distribution channels. Its employees and investors don’t depend on an existing revenue stream.

Startup 301

Startup New York City Valuation Distribution 301

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

SEM 379

SEM Viral Marketing Widget 379

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

APRIL 3, 2018

But I remind them that customers don’t ask for your transcript. It does mean that success in building a company that scales depends on finding product/market fit, enough customers, enough financing, enough great employees, distribution channels, etc. Lessons Learned. Entrepreneurship is a calling, not a job.

Technical Review 335

Technical Review Entrepreneur Artificial Inteligence Cofounder 335

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team.

Marketing 109

Marketing Social Media Non-Compete Audience 109

Startup Professionals Musings

MAY 15, 2019

Steve Blank via Flickr by jdlasica I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution.

Startup 245

Startup Angel Investor Technical Review Incubator 245

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 299

Marketing Social Media Merger Acquisition 299

ReadWriteStart

JULY 7, 2023

The way in which small and medium-sized businesses (SMBs) approach online marketing is being revolutionized by SpeedyBrand, a cutting-edge startup that is a pioneer in the field of search engine optimization (SEO) content creation. SpeedyBrand was established by Jatin Mehta, Ranti Dev Sharma, and Ayush Jasuja.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127

The Startup Magazine

OCTOBER 30, 2022

A good grammar checker can easily replace several proofreaders and editors and save you hundreds of dollars or euros when you are developing your website texts or your first marketing campaigns. If possible, plan these elements in advance to ensure that you have sufficient time for refining them afterwards. Software Choices. Cybersecurity.

Technical Review 158

Technical Review Technology Software Review Startup 158

ConversionXL

MAY 22, 2017

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

YoungUpstarts

AUGUST 28, 2020

One of the most effective ways to gain traction for your venture is eCommerce marketing. There are several funnels in any marketing strategy to explore, and it makes it one of the best ways to experiment with what works and what doesn’t for your budget. The basics of eCommerce marketing.

eCommerce 264

eCommerce Sales Software Review Social Media 264

The Startup Magazine

JUNE 29, 2020

Email marketing is one of the most popular channels of communication and information exchange. Much can be attributed to marketing automation. That’s the reason 59% of marketers believe that email is the top driver of ROI. Leading Drivers of Marketing ROI. What is marketing automation?

Email 167

Email Campaign Revenue HTML 167

The Startup Magazine

JANUARY 26, 2022

Marketing automation tools are the backbone of many modern marketing strategies. They allow marketers to save time by automating repetitive tasks and maximizing outreach by sending personalized messages tailored to specific customer profiles. Customer service and support . Opportunity management.

Social Media 198

Social Media Marketing Los Angeles Campaign 198

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 419

Customer Business Model Restful Video 419

ReadWriteStart

JULY 7, 2021

On the other hand, the global courier delivery market covering Express delivery and Parcel Pickup and Drop services is all set to surpass a whopping $400 billion by 2024 with a growth rate of 8-10% every year. User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. .

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

The Startup Magazine

DECEMBER 22, 2020

Salesforce Distributed Marketing refers to the marketing platform that companies embrace when some consumer touchpoints of their brand lie outside the general eco-system of corporate marketing. This means it empowers those dealing with your customers but are not a part of your team in the office.

Distribution 161

Distribution Customer Marketing Cloud 161

YoungUpstarts

APRIL 30, 2020

In approaching the COVID-19 crisis from the marketer’s perspective, the question is how, not if, the world will change when the restrictions are lifted. My intuition relies on what marketers believe and researchers have proven – the repeated behavior learned during this several month crisis will form new consumer habits.

America 222

America New York City Technical Review Distribution 222

The Next Web

OCTOBER 28, 2012

One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Channel instability. The creation and destruction of channels is a common occurrence today. Market leaders may be left behind. Channel saturation.

Technical Review 150

Technical Review Software Review Distribution San Francisco 150

Feld Thoughts

JUNE 9, 2021

They were bashing each other over the head in a non-existent market as the Internet bubble began collapsing. The founders of each company talked and, in between efforts to decimate the other, agreed it might be worth merging to survive. Pick one section each week.

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195