Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Duct Tape Marketing

NOVEMBER 8, 2023

Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. 06:56] What role do you see speed playing in today’s market? [09:06]

Customer 77

Customer Technical Review Employee Artificial Inteligence 77

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments.

Customer 120

Customer Marketing Social Media Technical Review 120

The Startup Magazine

JUNE 15, 2023

With content automation capabilities, businesses can efficiently produce and distribute content aligned with their board-level objectives. Multi-Channel Publishing: Businesses can easily distribute content across various platforms and channels, including websites, social media, email marketing, and mobile applications.

Software Review 154

Software Review Software Small Business Social Media 154

Startup Professionals Musings

JANUARY 8, 2023

Customer-facing services, like call centers, should rarely be outsourced. You can’t isolate your customers from language idiosyncrasies and culture issues, per reduced customer engagement highlighted a while back by the The Globe and Mail. But customers are not looking yet another homogeneous product or service, so be careful.

Software Review 285

Software Review Technical Review Due Diligence Intellectual Property 285

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

YoungUpstarts

AUGUST 13, 2019

by Suman Sarkar, author of “ Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve “ The rise of the smartphone, fast fashion, and ride-sharing. Conventional wisdom says that technology is propelling the disruption that is roiling the markets. Win With Current Customers Before Chasing After New Ones.

Technical Review 145

Technical Review Technology Customer Qatar 145

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Customer 319

Customer Marketing Harvest Advertising 319

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Startup Professionals Musings

OCTOBER 21, 2023

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Here are some basic principles from my own experience that will improve your odds and keep you on the right track: Recognize that you are not the market.

Business Model 273

Business Model Customer Angel Investor Bootstrapping 273

YoungUpstarts

JUNE 4, 2017

How can you, as an online business, ensure a great experience for your customers? Loading speed is one of the first interaction you have with customers; it determines whether they will stay to explore or move on to another website. However, you also need to avoid overwhelming customers with too many data.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

Duct Tape Marketing

FEBRUARY 18, 2021

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Oliver. In this episode of the Duct Tape Marketing Podcast , I interview Ben Oliver. How do you marry video or types of video to the different stages of the customer journey?

North Carolina 98

North Carolina Video Customer Technical Review 98

The Startup Magazine

APRIL 24, 2024

A startup’s web presence serves as its digital handshake, often being the first point of contact between the company and potential customers. This platform’s drag-and-drop functionality allows for the seamless creation and customization of web pages, enabling startups to realize their vision with precision and ease.

Web 130

Web Caching Social Media HTML 130

Startup Professionals Musings

APRIL 18, 2021

Contact key vendors and existing customers. This will cover the technology, the current state of development, and customer satisfaction. If the product is in customer hands, expect some customers to be interviewed. Size of the market. Sales and marketing strategy.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Hearpreneur

APRIL 28, 2024

By employing algorithms and machine learning, we can now predict market trends, assess property values, and personalize investment strategies with a precision that was previously unattainable. Of these innovations, the most significant is the rise of AI in automating and personalized customer communication.

Technical Review 113

Technical Review Technology Entrepreneur Artificial Inteligence 113

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Viral marketing costs real money, and your support staff and hosting systems cost even more. Dreams may motivate your team, but customers expect real solutions.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

YoungUpstarts

JULY 14, 2013

While marketers go gaga over social technologies and their impact on digital commerce, it is often our physical perceptions of a product which influence buying decisions. Enter “ Customer Sense: How the 5 Senses Influence Buying Behavior “ by University of Michigan professor Aradhna Krishna.

Technical Review 159

Technical Review Customer Michigan Framework 159

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible.

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Potential customers these days rely more and more on name recognition for credibility and new brand adoption.

Marketing 290

Marketing Leadership Differentiation Equity 290

YoungUpstarts

AUGUST 1, 2014

When a new business first begins to operate, one of the most important things for it to focus on is marketing. Too many new business owners see marketing as an add-on, far less important than the core activities around which their work is based and something that can be dealt with after the initial rush of getting things going is over.

Marketing 198

Marketing Social Media Campaign Distribution 198

ConversionXL

MAY 22, 2017

You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. A Brief History of Marketing Technology Software. How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. Contact Management: The Beginning. It was 2003.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 333

Marketing Revenue Matching Viral 333

ConversionXL

NOVEMBER 10, 2021

To steal customers away from competitors without throwing endless amounts of money at major advertising platforms, work smarter, not harder. Detail the customer demographics that purchase certain products or services. Next, look at the current state of your market: Who’s interested in your product or services? Image source.

Advertising 131

Advertising Cost Customer PR 131

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team.

Marketing 109

Marketing Social Media Non-Compete Audience 109

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. David Hannah, Michael Parent, and Leyland Pitt catalog secrets by marketing value. Misused, they are P.

Customer 108

Customer Differentiation West Virginia Campaign 108

Rembrandt Communications

FEBRUARY 1, 2022

Is Cupid’s arrow missing your customers right now? Do customers love the way you communicate? After all, the way you communicate establishes how members of your target market decide whether or not they want to do business with you. If this sounds familiar, it’s time to make some communication changes for better results!

Software Review 264

Software Review Database Public Relations Audience 264

ConversionXL

NOVEMBER 27, 2019

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. David Hannah, Michael Parent, and Leyland Pitt catalog secrets by marketing value. Misused, they are P.

Customer 101

Customer Differentiation West Virginia Campaign 101

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Show potential customers that you care.

Marketing 299

Marketing Social Media Merger Acquisition 299

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 415

Customer Business Model Restful Video 415

Duct Tape Marketing

SEPTEMBER 1, 2020

How Actionable Insights Can Help You Optimize Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nils De Moor. In this episode of the Duct Tape Marketing Podcast , I interview Nils De Moor, Co-founder and CTO at Woorank. Marketing Podcast with Nils De Moor. Like this show?

Technical Cofounder 95

Technical Cofounder Cofounder Fractional CTO Belgium 95

Rembrandt Communications

DECEMBER 1, 2023

What is going on with your marketing right now? If things aren’t going in a positive direction this year, answer these… 3 Top Questions To Improve Your Marketing Results in 2024 1. Things change and so do the needs of your target market. Does your current message resonate with your target market? Next, be creative.

Sales 130

Sales Marketing Audience Social Media 130

ReadWriteStart

JANUARY 13, 2024

Startups in the cybersecurity sector are facing a daunting market environment , contending with decreased valuations and increasing pressure to sell while competing for vital funding and collaborations. studio; Pexels The post Cybersecurity startups face market challenges appeared first on ReadWrite. Featured Image Credit: RF._.studio;

Down Round 154

Down Round Marketing Artificial Inteligence Startup 154

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Hello and welcome to another episode of the Duct Tape Marketing Podcast. 2022) Edition.

Marketing 96

Marketing Social Media Video Technical Review 96

ReadWriteStart

JULY 7, 2023

The way in which small and medium-sized businesses (SMBs) approach online marketing is being revolutionized by SpeedyBrand, a cutting-edge startup that is a pioneer in the field of search engine optimization (SEO) content creation. SpeedyBrand was established by Jatin Mehta, Ranti Dev Sharma, and Ayush Jasuja.

Generative AI 127

Generative AI SEO Artificial Inteligence Forecast 127