View from Seed

MARCH 3, 2015

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.) How did you address that? EM: We had waves of topics. So that’s one way to focus: goals.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them.

Differentiation 129

Differentiation Sales Email Metrics 129

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

DECEMBER 24, 2019

Once you find the metrics that can help you understand your business’s effectiveness in guiding the journey at each stage, you can begin to make changes to your existing approach. To measure this, you can turn to metrics on organic and paid search campaigns. You can see search traffic and reach.

Customer 68

Customer Metrics Retention Clickthrough 68

ConversionXL

OCTOBER 1, 2022

In this post, we’ll uncover the dark funnel and show you how to win customers on the channels companies often overlook. . It more accurately mirrors a buyer’s movements before they reach your demo page. Because of this, hidden channels are often overlooked. Table of contents What is the dark funnel?

B2B 103

B2B Social Media Channel Audience 103

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. SEO & PPC, Because You Should! Go to the Analytics Help Demo Account page. Then click on this text: ––>ACCESS DEMO ACCOUNT<––. Awesome, right?

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube.

Hosting 127

Hosting Video Technical Review Software Review 127

ConversionXL

MAY 13, 2020

You can also calculate more advanced and confidential metrics, such as margin instead of revenue. For multi-channel analysis , you may have to do a more advanced query, but the good news is that you have total control over how it’s calculated. Are crawl anomalies affecting SEO? This is a challenge for most B2B sites.

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

OCTOBER 22, 2018

As a group, we’ve gotten a firmer grasp on top-of-the-funnel metrics. We can prove that social media and SEO drive traffic and top-line conversions, but we still struggle to show the bottom-line impact of marketing. It was a significant chunk of the marketing budget and came at the expense of other channels.

B2B 131

B2B Marketing Analytics Campaign 131

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

VC Cafe

MARCH 15, 2016

To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. My post focuses mostly on conversion.

Sales 60

Sales Marketing Sales Cycle B2C 60

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. Moz ‘s Whiteboard Friday with Rand Fishkin is a great example… Every Whiteboard Friday video is posted to the dedicated playlist on Moz’s YouTube channel. This enables you to get reach on both, but prevents SEO cannibalization. Engagement?

Video 48

Video Conversion Mobile Search 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Seeing Both Sides

AUGUST 16, 2012

Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. Think about that.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Occam's Razor

NOVEMBER 15, 2010

No company in the Milky Way has succeeded without having a balanced portfolio of acquisition channels (fancy word for source of traffic). And of the search traffic, you want a big portion to be Organic so you are not just "renting" traffic or suck at SEO. Index Value Metric. How's yours? 20% or so Direct Traffic.

Web 139

Web Analytics eCommerce Campaign 139

Occam's Razor

OCTOBER 19, 2010

Most web analysts are not responsible for SEO Analytics , and it is such a shame. Besides that to me SEO is an important part of marketing. Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. Mongoose Metrics ~ ifbyphone. Concept Feedback.

Analytics 135

Analytics Web Non-Compete Campaign 135

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. The two exceptions are… I tend to dip in and out of my Raven subscription (primarily because I tend to dip in and out of SEO analysis needs). Traffic Trends Key Metrics Analysis. If I can discern intent why do I need demo/psycho data?

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

APRIL 3, 2019

Sales calls and demo recordings can plot communication sequences, hierarchies, and help make copy sticky. Watch their expressions as they see the demo. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. What’s different?

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Duct Tape Marketing

JANUARY 22, 2020

Do you think a lot of mainstream podcasters are going to start using those as distribution channels? Mike Stelzner: So if you can create answers to questions that people have, prospects have, and they’re searching YouTube and they find your video, then all of a sudden they might subscribe to your channel. John Jantsch: Yeah.

Social Media 39

Social Media Media San Diego Video 39

www.vccafe.com

MARCH 11, 2013

SEO and Analytics Tutorials. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? SEO for Startups â?? SEO Digger â?? SEO and campaign management tool. SEO Keyword Analysis Tool. Demo Germany. Roku Channel Store. Lean Startup Circle â?? Google Group for startup advice. SEMRush â??

Software Review 53

Software Review Technical Review Startup 53