Steve Blank

MAY 22, 2009

Someone from your company has to be designated the official competitive intelligence officer for this show. Someone from your company has to be designated the opportunity monitor, responsible for coordinating potential partner information and disseminating it in writing after the show. One of them is a loser.

Silicon Valley 130

Silicon Valley RSS California Customer Development 130

Steve Blank

APRIL 2, 2009

press and use it to generate end user demand and then drive that demand into our sales channel. Theme: Digg 3 Column by WP Designer. Reply SuperMac War Story 6: Building The Killer Team – Mission, Intent and Values « Steve Blank , on April 9, 2009 at 5:02 am Said: [.] We were constantly creating metrics [.] Now In Print!

Silicon Valley 124

Silicon Valley Technical Review RSS Software Review 124

mashable.com

OCTOBER 27, 2010

Also make sure that you’re communicating well with any web developers or designers you hire. Have appropriate expectations, listen to the professionals in your employ and don’t micro-manage a design or development project. One of the biggest keys to getting great work is being a great client.

Small Business 104

Small Business Technical Review Social Media Software Review 104

Steve Blank

JUNE 5, 2009

You make several first order approximations about your business model, distribution channels, demand creation, and customer acceptance. The person who can quickly re-channel that excitement to a different idea (one based on fact, not faith) will have much more success. There is no certainty about a startup on day-one.

Silicon Valley 221

Silicon Valley RSS Vertical California 221

Steve Blank

AUGUST 27, 2009

Everyone was using a road map that was designed for a very different location, yet they are surprised when they end up lost. After that there’s a discussion of how the product will reach the customer and the potential distribution channel.

Silicon Valley 266

Silicon Valley Product Startup Product Development 266

Steve Blank

SEPTEMBER 17, 2009

The Customer Development Model Customer Development is designed to solve the problems of the Product Development model I described in the four previous posts. A few successful ones do all these things. The difference is that the ones that succeed invent a Customer Development model. This post describes such a model.

Customer Development 248

Customer Development Developer Customer Silicon Valley 248

Steve Blank

AUGUST 20, 2009

Rule 1: In an existing market Customer Development means not only understanding potential customers, but your competitors in detail – their product features, their sales channels, their demand creation strategy, their business model, etc. An Existing Market All four were trying to resegment an “Existing Market.” Now In Print!

Silicon Valley 189

Silicon Valley Startup RSS Customer Development 189

Steve Blank

SEPTEMBER 10, 2009

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) End result? If they had done this, there would have been zero dollars in sales.

Customer Development 205

Customer Development Developer Customer Silicon Valley 205

Steve Blank

JULY 9, 2009

I remember after a month or two of talking to 14-22 year old male gamers (our potential target market,) I realized that for the first time in my career I had no emotional connection to my customers or channel partners. Theme: Digg 3 Column by WP Designer. To Order Outside of the U.S. Now In Print! Blog at WordPress.com.

Silicon Valley 143

Silicon Valley RSS California Video 143

Cracking the Code

DECEMBER 2, 2006

The time they spend with customers is usually limited to transactional core products sales, generating lower margins – The resource allocation is not always matching the opportunity (geography, customer segment, vertical.) – The rules of engagement for technical resources (solution or product specialists) are not clear.

Software Review 48

Software Review Technical Review Europe Software 48

Steve Blank

NOVEMBER 2, 2009

have product/market fit,) then you invest the dollars to create end user demand and drive those customers into your sales channel. The Customer Development Model is designed to minimize the risk of launching a product for a market that does not exist. To Order Outside of the U.S. Now In Print!

Lean 253

Lean Silicon Valley Startup RSS 253

Duct Tape Marketing

NOVEMBER 29, 2011

Now, done correctly, what this really means is effectively using email communication in conjunction with efforts to produce educational content, amplify content throughout social media channels and turn Twitter followers into email subscribers. A solo email is designed to do only one thing, deliver the story and make a case for your offer.

Email 76

Email Sales Social Media Vertical 76

Steve Blank

APRIL 20, 2009

In contrast, spark gaps are broad-band radio “noise&# sources – the idea of discrete radio channels was impossible spark gaps because of this. An interesting phenomena of the 1920s that illustrates the fragility and cost of vacuum tubes is the “Reflex Receiver&# design methodology.

Silicon Valley 283

Silicon Valley RSS San Francisco Technical Review 283

Steve Blank

MARCH 19, 2009

I knew we were selling through a multi-level indirect sales channel. Market messages to indirect sales channels are just like that. As we found out when we interviewed our dealers, our sales department was using extra commission payments – called Spif’s – to incentivize the channel to move our product.)

Silicon Valley 194

Silicon Valley RSS Software Review Technical Review 194

Steve Blank

JULY 2, 2009

Video Games At SuperMac , Peter Barrett was the witty and creative 24-year old Australian engineer who had designed several of our most successful products, culminating with the software for the Video Spigot. I had no idea what I wanted to do next, and would get paid to think about it? How could it go wrong? Little did I know. Now In Print!

Silicon Valley 120

Silicon Valley Technical Review RSS Software Review 120

www.kalzumeus.com

AUGUST 13, 2012

This is objectively suboptimal, because email is the best broadcast channel ever invented for business purposes. Email: Geeks Ignore The Best Marketing Channel Ever. If you like what you see, I encourage you to sign up for the RSS feed. One medium I’ve never made much use of personally is email. Want more great articles?

Email 54

Email Software Review Software Campaign 54

Steve Blank

MAY 18, 2009

These damn models weren’t designed right so we’re fixing them on the line.” And they have channeled all this into whatever activity they could find outside of their home – sports, business, or …entrepreneurship. It’s our hood alignment station,” the plant manager said proudly. To Order Outside of the U.S. Now In Print!

Founder 305

Founder Silicon Valley RSS China 305

Steve Blank

JULY 13, 2009

Given the lukewarm feedback we were getting from potential customers and channel buyers we should have dramatically dialed back the hype until the follow-on games could match it. The Customer Validation lesson of, “no formal launch until you have early sales validating the product and sales process&# was also born here. Now In Print!

Silicon Valley 122

Silicon Valley Product RSS California 122

Steve Blank

JULY 16, 2009

Meanwhile my partner was in heaven working with his newly hired group of game designers directing and producing our first games. Steve I have to tell you some bad news, I just showed our potential channel partners and customers a few completed pieces of the games we had. I know what’s great and what’s not. They think the games stink.”

Silicon Valley 213

Silicon Valley RSS Video San Diego 213

Steve Blank

MAY 7, 2009

My two cents is that a business plan is the single place to collect your thinking about about your: business model, distribution channel, demand creation plan, financial assumptions, and customer and product development plan. Theme: Digg 3 Column by WP Designer. I hate business plan competitions. To Order Outside of the U.S.

Business Plan 144

Business Plan Silicon Valley RSS Venture Capital 144

mashable.com

OCTOBER 11, 2011

Facebook Timeline: 10 Stunning Designs [PICS]. Then research which journalists at that publication cover the vertical in which your startup or its news would fall. Subscribe to the Business channel. RSS Feed 550,078+ Subscribers. Dev & Design Highlights. Design Lists. Trending Stories. Public Relations.

PR 103

PR Startup Social Media Technical Review 103

www.launch.co

JULY 25, 2012

LAUNCH RSS. I actually dont exactly know what the jump from 9 to 10 requires, as Im reserving 10 for some magical moment that happens when you channel the spirit of Steve Jobs, Elon Musk, da Vinci or Jesus (in that order). Competition is fiercer, winners win more and every vertical has many more losers. Wednesday Jul 25 2012.

Technical Review 54

Technical Review Jordan Audio Los Angeles 54

Steve Blank

MAY 4, 2009

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. I’ve encountered finance organizations with budget processes designed to simplify their lives, but not the rest of the company’s. Now In Print!

Silicon Valley 127

Silicon Valley RSS Non-Compete California 127

www.rocketwatcher.com

NOVEMBER 8, 2010

You can sign up for email updates, subscribe via RSS or follow me on Twitter. One other basic metric I’d add is “Cost per channel&# (web, print, tradeshow, etc…) and tie in how many each channel is generating, so you get a ROI by channel as well. Designed by. Rymatech Reply 13.

B2B 42

B2B Metrics Marketing Startup 42

mashable.com

JULY 18, 2012

One got added to the latter category Tuesday: design firm Cuban Council, which will be shipping off a portion of its team to help improve the look of Google+.). And maybe you heard of a tiny Linux-based mobile software designer Google bought in 2005, called Android Inc.? Subscribe to the Business channel. dMarc Broadcasting.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Steve Blank

OCTOBER 12, 2009

Because of the vagaries of how floating point units in computers were designed, your average IBM mainframe of the day would take forever to run a simulation application. Intelligence As I leafed through the Cray sales material, a glossy magazine with the headline Cray Channels jumped out of the pile. What Markets?

Silicon Valley 152

Silicon Valley RSS Software Review Technical Review 152

Occam's Razor

OCTOBER 19, 2010

Any website that provides an RSS feed would do very well to use Feedburner. There is a lot of clickstream activity that is happening inside your RSS feed (and away from your website). Special Recommendations: I'll make two types of multi-channel analytics outcomes recommendations here. Special Recommendations: ~ Feedburner.

Analytics 135

Analytics Web Non-Compete Campaign 135

Steve Blank

OCTOBER 8, 2009

Marketing is Heard From Engineering was discussing how sophisticated the graphics portion of our computer should be, debating cost and time-to-market tradeoffs of arcane details such as double-buffering, 24 versus 32-bits of color, alpha channels, etc. We had an application designed to [.] To Order Outside of the U.S. Now In Print!

Silicon Valley 279

Silicon Valley RSS Customer Development California 279

mashable.com

OCTOBER 5, 2012

” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. RSS Feed 614,263+ Subscribers. Dev & Design Highlights. Like Tweet.

Naming 84

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