VC Cafe

MARCH 1, 2024

Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030. Generalizable robotics represent a $24 trillion-plus global revenue opportunity. Reusable Rockets – Satellite connectivity revenues could exceed $130bn per year in 2030. trillion by 2030.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

ConversionXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Startup Professionals Musings

DECEMBER 7, 2022

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Real growth always requires real marketing.

Startup 335

Startup Social Media Metrics Viral 335

ReadWriteStart

JULY 7, 2021

The entrepreneur can earn plenty of revenue – from subscription plans and publishing targeted advertisements, commission from courier delivery personnel, booking cancellation charges, and transaction processing fees from an Uber for courier app solution. They credit the required amount to their bank accounts and e-wallets.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Steve Blank

MARCH 31, 2014

Today’s workforce has radically different expectations, brands are losing their power, physical channels are being destroyed by virtual ones, market share is less important than market creation, and software is eating world. Companies horde cash and squeeze the most revenue and margin from the money they use.

Private Equity 326

Private Equity Metrics China Intellectual Property 326

Up and Running

JULY 26, 2016

Between January 2015 and January 2016, we grew our platform Slidebean from $1K to $20K in monthly recurring revenue. Getting the first tracks of revenue is one of the toughest processes of building a startup. This is when metrics come into play. The cornerstone of any business is that LTV > CAC.

Revenue 60

Revenue Acquisition Channel Campaign 60

ConversionXL

SEPTEMBER 1, 2020

Meaning: C = Customers (traffic x conversion rate) CLV = Customer revenue – (CAC + cost of serving that customer) CAC = Customer Acquisition Cost G = Growth. The formula weans businesses from an obsession with traffic and instead focuses on increasing customers that generate the most revenue with the lowest acquisition and maintenance costs.

Customer 132

Customer SMS Retention Acquisition 132

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Sometimes that’s defensible distribution channels. Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. There isn’t one most important SaaS metric. Real life usually rounds down.

Restful 202

Restful Founder Revenue Acquisition 202

ConversionXL

SEPTEMBER 10, 2018

Or, if the content team is producing awesome content but not distributing it across email and social channels, you’re once again missing an opportunity to maximize the ROI. Growth killer #2: Different goals and metrics. Once you’ve identified the metric, never lose sign of it. So, what can companies do about it?

Metrics 132

Metrics Campaign Channel Advertising 132

Steve Blank

JANUARY 22, 2014

as a distribution channel have vastly reduced the amount of capital a startup needs at the early stage when the risk is greatest. This is true whether the company is concept stage or ramping revenue. I’ve found a lot of companies in the region that have found a way to get to some level of revenue traction but haven’t broken out.

Early Stage 287

Early Stage Silicon Valley Oregon Technical Review 287

Startup Professionals Musings

AUGUST 27, 2023

Measure progress through metrics on sales, revenue, and penetration. Look for more ways to demonstrate a competitive advantage, and partner with complementary organizations if you need strength in manufacturing, distribution, or customer support. Seek customer feedback on ways to improve value and satisfaction.

Agile 229

Agile Leadership Global Distribution 229

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Startup Professionals Musings

MARCH 9, 2020

Continually add new marketing and distribution partners. There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Resist the urge to delegate accounting decisions, under the assumption that incoming revenue takes the pressure off. Real growth always requires real marketing.

Social Media 329

Social Media Metrics Viral Channel 329

SoCal CTO

OCTOBER 8, 2009

A post by Fred Wilson pointed me to Dave McClure's Startup Metrics presentation. Define what you need from a metrics and reporting standpoint. Startup Metrics for Pirates (SeedCamp, Sept 2009) View more documents from Dave McClure. R : Revenue - can you monetize any of this behavior? Great stuff.

Metrics 225

Metrics Startup Retention Acquisition 225

The Startup Magazine

JANUARY 26, 2022

Content Distribution . Comprehensive marketing automation tools should include capabilities for content distribution. This enables you to easily share your content with prospects and customers across various channels, including email, social media, and your website. Target Audience Segmentation. Optimize Your Outreach Efforts.

Social Media 177

Social Media Marketing Los Angeles Campaign 177

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. The strategy, according to Google, improves ad recall (and, undoubtedly, YouTube revenues). LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. The takeaway?

Video 129

Video B2B Technical Review Campaign 129

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

ReadWriteStart

OCTOBER 2, 2023

Use this voice consistently across all marketing materials and communication channels. Use load balancing: Load balancing is a technique for distributing traffic across multiple servers. Some of the essential KPIs include: Monthly recurring revenue (MRR): MRR is the total revenue a company generates from its monthly SaaS subscriptions.

Design 105

Design Product Churn Rate Architecture 105

Hunter Walker

JANUARY 2, 2017

Acquiring F500 company imagines incorporating this product into their existing channels, or even keeping the product and using it as the launching platform for their further digital initiatives (ie they’re essentially purchasing the company to control its roadmap). Next Level: Buying Customers/Revenue/Distribution.

Technical Review 116

Technical Review Cap Table Acquisition Startup 116

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions).

Metrics 157

Metrics Marketing Campaign Audience 157

Version One Ventures

DECEMBER 6, 2018

Focus on distribution and understanding your business. Next, figuring out distribution is generally the most important thing to solve between Series A and Series B. It’s even better if you understand the LTV and CAC for each of your major marketing channels and customer groups. Hiring after an A round.

Acquisition 150

Acquisition Distribution Metrics Retention 150

ReadWriteStart

JULY 18, 2011

He says that one is too lonely, two is good and three is a great number if they can combine their skills to cover design, development and distribution. He believes that equity need not be distributed equally, as long as everyone involved is happy with their arrangement. How to Hack the Investment World.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. Every ecommerce site has to obsess about Revenue.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

MAY 27, 2022

Then they increased their revenue from $2M to $6M in six months. In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel.

Demand 124

Demand B2B Distribution Channel 124

Startup Lessons Learned

AUGUST 24, 2009

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Occam's Razor

JANUARY 2, 2013

Multi-channel attribution was the flavor of the month for every month in 2012. Conversions > Multi-Channel Funnels > Assisted Conversions. If email assists, can we understand its order in the conversion process and which channel it most assists? Change the metric on top of the page to Goal Values and bam!

Analytics 159

Analytics Search Campaign eCommerce 159

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Duct Tape Marketing

AUGUST 23, 2023

Marketing was like me, and we bootstrapped this business to 10 million in revenue through building this traction community where we're bringing our ICP, our audience together around their aspiration and their goals. It's as simple as that, and that is what metrics are to me. Then another time was when we were bootstrapping both.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. Here's the outline of our incredible multi-channel attribution modeling adventure: ~ Three Unique Attribution Challenges. ~ Multi-Channel Attribution Models. Multi-Channel Attribution Analysis. ~ Multi-channel attribution across digital channels. Grab a Red Bull.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Map these metrics to the appropriate funnel stages, as well as the content types most commonly used to support them.

Differentiation 129

Differentiation Sales Email Metrics 129

ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It isn’t about finding quick hacks to boost short-term revenue. What are “pirate metrics?”.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

MARCH 29, 2017

Rob Sobers of Varonis confirms… Rob Sobers , Varonis : “While traditional marketing teams might appear to operate like growth teams in terms of the channels they use (SEM, content marketing, email, etc.), Make sure you have a good understanding of your value proposition, cost structure, revenue streams, customer segments, etc.

Marketing 48

Marketing Distribution Retention eCommerce 48

Steve Blank

FEBRUARY 23, 2016

In other words, how can we adapt the Business Model Canvas when the metrics of success for an organization is not revenue? From Revenue Streams to Mission Achievement. For these organizations, the canvas box labeled Revenue Streams doesn’t make sense. Channel is changed to Deployment.

Business Model 120

Business Model Revenue Channel Community 120

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? All things being equal, of course, you’d rather have more revenue rather than less. And yet revenue alone is not a sufficient goal. More on that in a moment.

Customer 167

Customer San Francisco Lean Hockey Stick 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., The questions that clients ask in the coming months are going to be more focused on business results and less on trends and vanity metrics. Accepting that is key. are moot.”.

Marketing 121

Marketing Campaign Non-Compete Lean 121

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Understanding CAC by each channel helps you identify areas of opportunity and streamline operations for better ROI. Let’s say you spent $2,000 on email marketing and $5,000 on webinar production and distribution. customer retention ).

Acquisition 22

Acquisition eCommerce Cost Customer 22