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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

Influencer Marketing defines it as: “…creating content that will be promoted through paid distribution channels like sponsored placements, advertisements, and pay-per-click campaigns. What both do differently from typical content marketing pieces is speed up lead generation by directing prospects to a landing page to capture details.

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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. Thanks to data from AddShopper’s network of over 7000 retailers we can take a closer look at what role social media played in the record breaking results. So don’t use social media to sell per-se.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

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5 Tips to Get More Accurate Data and Improve Your Lead Generation

Duct Tape Marketing

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing. Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. For example, if your ads generated 20 sales running campaigns on Facebook and Adwords.

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[Review] YOUtility

YoungUpstarts

It is “massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers” As highlighted in my earlier post , it looks at how we should evolve from securing top-of-mind awareness (eg mass media ads) to frame-of-mind (e.g. If content is fire, social media is gasoline.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

Now, however, more new business flows through search and other channels. Are you gaining traction on social media channels? Are visitors turning into leads? Do people who download gated content respond to follow-up messaging or return to the site? What types of micro-conversions produce the highest lead values?

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Google Ads Changes Affecting Small Businesses

Duct Tape Marketing

One of the other significant changes small business marketers will see is that there is now an application you can download to your desktop: AdWords Editor. Similar to the Facebook editor, the idea here is that you can now download your campaigns, work on them offline, and then upload them again. Google Ads on Your Desktop.