The Next Web

JANUARY 26, 2014

If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. PayPal famously offered a $20 2-way reward in their early stages of growth.

Thailand 167

Thailand Social Network PPC Singapore 167

Startup Lessons Learned

APRIL 14, 2009

In an early-stage startup especially, revenue is not an important goal in and of itself. Let’s start with a simple question: why do early-stage startups want revenue? Because they have no presence in the market, they have to find distribution channels to bring in customers. But all things are never equal.

Customer 167

Customer San Francisco Lean Hockey Stick 167

The Next Web

AUGUST 19, 2013

This post is about choosing the right sales strategy and channels for your startup from the start. Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. Step 2: Choose your sales channels.

Belarus 137

Belarus Viral Channel Startup 137

Steve Blank

APRIL 20, 2021

It bears repeating: an early-stage startup must focus on making one customer group excited by a mission-aligned product. In the Roku case study we’ve chosen three execution branches: (1) delivery platforms, (2) sales channels, and (3) chip platforms. Sales channels. Delivery platforms. Chip platforms.

Product 436

Product Viral Channel San Francisco 436

www.forentrepreneurs.com

FEBRUARY 2, 2010

This is a little harder to do for channel sales, but still extremely valuable. Of course, if you find a rep with a high dial to demo ratio and high close rate, study them, spread the best practices across the team, and hire more people with the same profile. Bookings is the pre-cursor to Revenue. Very much enjoyed the read David!

Metrics 55

Metrics Design Entrepreneur Startup 55

Reid Hoffman

JANUARY 26, 2021

If that’s the case, it’s essential that that founder and the CEO have a very tight relationship and coordinate closely to avoid allowing members of the organization to use that alternate channel to the board to get around the CEO’s decisions. Finally, whether for the board or for your company, it’s not enough to hire one diverse person.

Startup 36

Startup Equity Early Stage Green 36

Cracking the Code

DECEMBER 11, 2015

Mastering your pitch to a VC, prospective customers, new hires or partners is part art and part science. Docusign, Peopledoc): typical outbound sales model targeting mid market+ companies and relying on being able to hire consistently sales people making their quota. content development) to generate inbound interest.

San Francisco 48

San Francisco Churn Rate Silicon Valley Engineer 48

Occam's Razor

MAY 2, 2017

It is hard to understand the implications of the behavior inherent in Path Length – which means you’ll hire more clever Digital Analysts for hour business. Since email is so important as an acquisition channel (and since likely nothing else works for them), I choose one of my three favorite email marketing metrics , CTDR.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

David Teten

DECEMBER 3, 2019

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda. The Pocket Negotiator is very early-stage attempt to aid in the negotiating process itself.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 23, 2016

In the tactics section, list your sales channels and describe how you will be selling your products. If you don’t yet have a team yet, list the roles you need to hire for. If you don’t yet have a team yet, list the roles you need to hire for. Usually, this is via storefronts, online, or via distributors. The business model.

Software Review 74

Software Review Software Delaware Forecast 74

Startup Lessons Learned

MARCH 13, 2009

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. If the viral coefficient is 0.9, Dont scale.

San Francisco 168

San Francisco PR Lean Early Stage 168

Reid Hoffman

JANUARY 19, 2021

With his usual awesome first principles focus, my friend Reed Hastings has articulated that the fundamental responsibility of the board is to hire, fire, and compensate the CEO. On many boards, both the CEO and CFO have direct channels with the board so that they can provide the yin and yang (in a well-coordinated way).

Startup 36

Startup Cofounder Advertising Hiring 36

View from Seed

MAY 27, 2015

But we noticed that while the information in these podcasts is interesting, many are often far removed from the actual day-to-day challenges of very early stage founders that are just trying to go from nothing to something. We find that these are great, and I personally listen to many of them.

Cofounder 120

Cofounder Non-Compete Early Stage Silicon Valley 120

mashable.com

SEPTEMBER 12, 2011

No doubt early-stage companies can be started on a shoestring by low-paid entrepreneurs, but when financing a scalable, sustainable product, a free application server won’t make much of a difference. For example, my company decided early on to hire a UI designer, which has helped tremendously with our product development.

Startup 79

Startup Social Media RSS Social Network 79

mashable.com

SEPTEMBER 14, 2011

Now more than ever, social media channels are increasingly the norm, so further investing in community activities like meet-ups and workshops can add a face-to-face element — one that is extremely valuable. You’ll also likely be hiring local staff for your new office. Publisher Platform (P3). startupcto

France 77

France Marketing Social Media Startup 77

Steve Blank

FEBRUARY 26, 2020

For startups the early stage funding landscape looks like this: Step 1: The Pre-seed round – you raise $100-$750K. You’ve built detailed analytics tracking into your product and you should be seeing organic and viral growth; and can provide Daily/Weekly/Monthly Active Users, 30d/90d/120d retention. 2M in 18 months.

Cofounder 431

Cofounder Seed Stage Valuation Metrics 431

mashable.com

OCTOBER 11, 2011

Not to mention, early-stage startups usually only employ a few people focused on product and development. Subscribe to the Business channel. Look for people writing about hiring, about real estate about small business in general. More details → Jobs by Simply Hired. viral video. Public Relations.

PR 103

PR Startup Social Media Technical Review 103

Rob Go

MAY 27, 2015

But we noticed that while the information in these podcasts is interesting, many are often far removed from the actual day-to-day challenges of very early stage founders that are just trying to go from nothing to something. We find that these are great, and I personally listen to many of them.

Cofounder 28

Cofounder Non-Compete Early Stage Silicon Valley 28

Rob Go

MAY 27, 2015

But we noticed that while the information in these podcasts is interesting, many are often far removed from the actual day-to-day challenges of very early stage founders that are just trying to go from nothing to something. We find that these are great, and I personally listen to many of them.

Cofounder 28

Cofounder Non-Compete Early Stage Silicon Valley 28

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

JUNE 11, 2013

simply arent crucial to success or failure, and for an early stage startup that means they were wastes of time — you could have done 10x more with that same amount of time and resources." — Jonathan Wegener , Founder, Timehop and ExitStrategy. Hiring Poorly. Assuming Virality. "A Follow @mashable. Watercooler.

Cofounder 111

Cofounder Technical Review Startup Software Review 111