Remove Channel Remove eCommerce Remove Europe Remove Retention
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The Definitive Guide to Google Analytics 4

ConversionXL

For example, recommended events for ecommerce stores include add_to_cart, purchase , and begin_checkout. For example, if you run an ecommerce store, you might decide to set up an error event after begin_checkout to see what users do when they face an error. Events that Google recommends you set up based on your industry. Custom events.

Analytics 146
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Using Cohort Analysis for Conversion Optimization

ConversionXL

people born in Europe between 1918 and 1939; survivors of an aircrash; truck drivers who smoked between age 30 and 40).”. How does retention differ among different acquisition channels? When optimizing for retention , it’s important to look at customers that spend the most over time via upsells.

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Startup Benchmarks

VC Cafe

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. eCommerce is different than free consumer apps, games are on a league of their own, etc. Example of Baremetrics revenue per user benchmarks.

B2C 141
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A Step By Step Guide To Building Customer Journey Maps

ConversionXL

Because, we’re finding that the most successful companies are digging deep into the data driven research available to them… giving them a leg up on customer retention and bolstering the bottom line. Blog eCommerce Resources SaaS Resources User Experience & Persuasive Design Conversion Optimization' The Devil Is In The Data.

Customer 127
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.

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2011 Consumer Internet Predictions

Lightspeed Venture Partners

Saving money online has been a real driver of ecommerce growth in 2010. Finding money online (principally online lending) has not seen the same level of explosive growth in the US, although in Europe and India there has been real growth in microlending (including “pay day loans”) from companies ranging from Wonga to SKS Finance.

Internet 114
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Startup Resources

www.vccafe.com

customer retention, churn reduction, lifetime value. IAB Europe. Roku Channel Store. SEO Keyword Analysis Tool. Online Marketing Suites. HubSpot -Â online marketing and web analytics system. Performable â?? personable web analytics/lifecycle marketing. Custora â?? free/cheap web customer relationship mgmt software. Highrise â??