Duct Tape Marketing

MARCH 19, 2019

Website, content, social media, SEO, and email marketing are the primary five channels. In grow, now that we’ve built those foundational elements, we can add on paid lead generation, sales enablement, and customer experience. On- and Off-Page SEO. Grow Your Website. Get the Most Out of Your Content.

Marketing 70

Marketing Technical Review Lead Generation Social Media 70

Duct Tape Marketing

JUNE 21, 2016

The Local SEO Playbook – Your Guide to Local Rankings written by John Jantsch read more at Duct Tape Marketing. Look, if you’re a local business, meaning most or all of your business comes from customers living in your community, you must get very serious about local SEO. Optimize Google My Business. Exact meaning is is Street or St.,

SEO 47

SEO Software Review HTML Search 47

ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. Prioritize marketing channels based on customer feedback. How often do you check your email inbox?

eCommerce 129

eCommerce Marketing Social Media Retention 129

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

Up and Running

SEPTEMBER 17, 2020

Typically, you want to include some variation of your business name. But before you get too attached, make sure you check that the domain name is actually available. You may want a section to highlight employees, ingredient sourcing, your social channels, or even a blog. Test and refine your SEO.

Technical Review 95

Technical Review Software Review Social Media eCommerce 95

Duct Tape Marketing

SEPTEMBER 12, 2017

Now, audits may vary depending on your business and industry, but generally, I recommend including the following areas within your report: Comprehensive Website Review. SEO factors – on page and off page. On-page SEO analysis. When it comes to SEO, on-page ranking factors simply can’t be ignored. Are there reviews?

Software Review 65

Software Review Technical Review SEO Reputation 65

YoungUpstarts

AUGUST 18, 2020

In case you do not know what digital marketing is, it is a broad term that encompasses all the marketing channels and methods used to promote a company with the aim of getting more traffic and, implicitly, more customers. Lead generation. Everyone can make a name for themselves, regardless of the scale. Email marketing.

Entrepreneur 286

Entrepreneur Marketing Social Media SEM 286

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Justin Sturges: Yeah, and one of the key things that is often missed in a lot of the tools out there are the key aggregators … Oh shoot, I’m so bad with names. Back to Podcast.

Lead Generation 46

Lead Generation SEO Channel Software Review 46

Up and Running

SEPTEMBER 22, 2015

If precision and focus are the name of the marketing game for startup companies, what is the best strategy for marketing your startup? Either focus on one marketing channel to start, or track each channel you use to make sure they’re all effective. You can expand out later.”. Why is this? Have a consistent online presence.

Marketing 60

Marketing Social Media Startup PR 60

Duct Tape Marketing

NOVEMBER 7, 2018

Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. These will affect more than just your Google advertising efforts, but also how you approach other marketing tactics, SEO, and content. Some of the changes are technical, like tweaks to the interface.

Small Business 76

Small Business Artificial Inteligence Technical Review Advertising 76

Duct Tape Marketing

JUNE 24, 2015

Fast-forward six months, now I am part of an amazing team of fellow consultants that has launched The Small Business Owner’s Guide To Local Lead Generation – another book that is well on its way to Amazon Best Seller status. In other words, you are no longer just “Your Name”, you are “Your Name, author of…”. Online Trust.

Kansas City 28

Kansas City Kansas Social Media Lead Generation 28

Duct Tape Marketing

MAY 1, 2023

So it gives us a, a head start at looking at content and reputation and social media and just even SEO under the hood. We go into, in this, uh, sheet that I'm sharing the prompts, I'm sharing lead generation and lead conversion. And so that's something that we do in every strategy. These will be basic tactics.

Marketing 81

Marketing ChatGPT Framework Technical Review 81

ConversionXL

APRIL 18, 2017

Build a name, build an audience. It’s so much easier to run an agency business if you have a personal brand name and an audience. All things equal, there’s less friction and uncertainty in going with the one that has the brand name. If leads come to you, then the sales call that follows is now about qualification.

Conversion 87

Conversion Framework Revenue Analytics 87

Duct Tape Marketing

MARCH 1, 2016

Lead Generation – A Complete System written by John Jantsch read more at Duct Tape Marketing. Leads are the lifeblood of every business. Clients are actually the lifeblood, however, without leads there are no clients, but that’s a topic for another post. Lead generation is essentially a game of channels more than tactics.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Women Entrepreneurs Can

JANUARY 19, 2023

This post shares a five-step guide to building a scalable search engine optimization (SEO) strategy. What Is Search Engine Optimization (SEO)? SEO is tricky, so defining it should be first on our to-do list. To better understand SEO, let us talk about how search engines work. What is it? Navigational keywords.

SEO 52

SEO Algorithm Engineer Software Review 52

Duct Tape Marketing

MARCH 17, 2020

The 3 Essential SEO Tools for Any Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. To manage a strong SEO strategy, you need to keep a lot of balls in the air. We use a suite of tools to help us manage the many facets of SEO. We use a suite of tools to help us manage the many facets of SEO.

SEO 76

SEO St. Louis Software Review Marketing 76

ConversionXL

MAY 27, 2022

Marketing teams capitalize on this fact with lead generation campaigns. More than half allocate most of their budget to securing leads. The problem with lead generation is that, as Brian Gleeson notes , “we’ve mislabeled user actions like forms-fills as ‘leads.’”. And they put a lot of stock in them.

Demand 95

Demand Management B2B Campaign 95

Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. If anything, the importance of advertising in general, and of paid search in particular, has increased in the past few years. How can paid search assist in lead generation?

Search 71

Search PPC Kansas City B2C 71

ConversionXL

AUGUST 24, 2021

Larger companies usually get specific about which of their channel’s marketing the applicant will be managing. As you can see, there are many names for marketing managers and many niches for marketing managers. Some reverse the subject and call the position director of marketing. Others get creative.

Management 141

Management Marketing Campaign Social Media 141

Duct Tape Marketing

AUGUST 24, 2022

But ultimately the reason for tracking that is to then say, okay, of the channels, for example, of our traffic, what of that traffic is ultimately converting to a customer. Our are trafficked by channel. Here are the goal completions, but here are the goal completions by channel. If you need it online marketing, no problem.

Marketing 83

Marketing Metrics Analytics Social Media 83

Duct Tape Marketing

SEPTEMBER 19, 2017

Why You May Be Missing the Boat When It Comes to Local SEO written by John Jantsch read more at Duct Tape Marketing. If you own or work for a local business within your community, you simply can’t ignore local SEO if you want your business to stay competitive. You’re ignoring the importance of on-page elements.

SEO 51

SEO Software Review Technical Review HTML 51

Up and Running

MARCH 21, 2017

Websites would rather deal with more face-to-face problems such as SEO, sales, advertising—all channels that could be directly monitored for returns. A channel that didn’t point to specific returns didn’t garner enough priority to warrant paid customers. It all came down to what a website considered top priority. Good luck.

Campaign 80

Campaign Startup Cloud Channel 80

ConversionXL

JUNE 20, 2019

Simply sign up using your Google account, create a channel , and upload your video files. Here’s an example for “how to tie shoelaces fast”: The basics of SEO (with some adjustments ) apply to YouTube videos as well, giving YouTube publishers a chance to drive more awareness on Google and within YouTube.

Hosting 127

Hosting Video Technical Review Software Review 127

Hearpreneur

APRIL 22, 2020

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. For me, the name for Moonshine Lamp Company came pretty quickly and was set in stone after about fifteen minutes of brainstorming. Dinnocenzo.

Naming 133

Naming Nepal Entrepreneur LLC 133

Duct Tape Marketing

MARCH 13, 2019

There are already so many channels and tactics to consider, and it seems like there are new ones each day. Of course, in an ideal world, your business would be taking advantage of all the available channels. SEO sounds confusing, but in reality it’s pretty simple. Search Engine Optimization.

Marketing 67

Marketing Technical Review SEO Social Media 67

www.ashmaurya.com

AUGUST 29, 2012

There are many channels that can produce your first early customers and contacts, but the one I see most often is cold email. You can use this pitch to get more followers, or you can build your value proposition around a productized consulting offer (SEO analysis, customer acquisition, etc.). Is it your primary marketing channel?”

Email 52

Email Customer Tennessee Software Review 52

ConversionXL

NOVEMBER 9, 2021

Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site. It names them outright and lists their faults in the hero section. Image source.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

MAY 13, 2020

What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads? As long as you can export your CRM data with a unique lead ID (e.g., client ID, SHA-256 hashed email, generated ID, etc.), client ID, SHA-256 hashed email, generated ID, etc.),

Analytics 85

Analytics Aggregator SQL Cloud 85

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? When it came time to market our SaaS product, we had zero knowledge of other channels. SEO and organic acquisition became the logical choice. Sending out emails en masse and just changing the recipient name and company didn’t work.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He also has a side hustle as a ghostwriter of business and marketing books.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? When it came time to market our SaaS product, we had zero knowledge of other channels. SEO and organic acquisition became the logical choice. Sending out emails en masse and just changing the recipient name and company didn’t work.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

Duct Tape Marketing

NOVEMBER 13, 2018

Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your company. You’re not going to generate any leads from a site that is in hiding. And you mustn’t forget about SEO in this discussion.

SEO 70

SEO Lead Generation Design Search 70

Brandanew

SEPTEMBER 26, 2016

First of all I am pretty active on Twitter and Facebook I make sure I login in to those social media channels, if not every other social media channel everyday. I am working on it personally and I think in the future, you’ll be able to actually notice some of the changes on the SEMRush blog and on all our other channels.

Social Media 100

Social Media Channel Lead Generation Community 100

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

All of you people who haven’t seen my blog, please remember my name or that website address. I changed the name, by the way, to MTGParadise.com. His name is Kai Budde. domain names to each other. I’ll talk about that later, because it has to do with one of the website deals I did. In 2004 I began blogging. He’s German.

Technical Review 76

Technical Review Software Review Prospectus Audience 76

Duct Tape Marketing

MARCH 24, 2020

Search remains a major channel for B2Bs, so making sure you have a strong SEO strategy and are running AdWords campaigns is one critical way to get noticed by new prospects. In today’s digital marketing landscape, there are many places you can turn to if you’re looking to attract new prospects.

Audience 70

Audience Email Partner Networking 70

Duct Tape Marketing

NOVEMBER 23, 2015

Then you needed a blog plus a video blog (or “vlog”, as they call it—you gotta love the silly names for things that marketers come up with). If you do the same, and do so while following SEO best practices , you will see an increase in traffic. #2: Then it was a blog, vlog, and podcast. Or did podcasting come before vlogging?

Marketing 28

Marketing Metrics SEO Jordan 28

Duct Tape Marketing

MAY 17, 2017

But to answer your question explicitly there are 10 elements of a thought leader platform that you want to be thinking about at any given time and I’m just going to name them so you have these in your mind. So one of the things I like to say is what works for [00:12:01] doesn’t necessarily mean it’s going to work for you.

Audience 33

Audience Business Model Leadership Social Media 33