Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Establish partners and referrals.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Establish partners and referrals.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

MAY 4, 2016

113 of the Best Lead Generation Tools and Resources written by John Jantsch read more at Duct Tape Marketing. I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Establish partners and referrals.

Marketing 235

Marketing SEM Startup Viral 235

Cracking the Code

NOVEMBER 10, 2009

Forget everything you learned about software channels. The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.) 2 comments: Peter Cohen Managing Partner, SaaS Marketing Strategy Advisors. Bessemer Venture Partners Expands BVP VII Fund.

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Gust

MARCH 9, 2014

Use social media and Search Engine Marketing (SEM) to start. Put out regular press releases for search purposes and general visibility. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Establish partners and referrals.

Marketing 146

Marketing SEM Viral Social Media 146

www.forentrepreneurs.com

FEBRUARY 2, 2010

Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. What the sheet shows is that each customer is costing you $100 in just lead generation expense. For more on the topic of Viral Growth, refer to my blog post on that topic here.)

Acquisition 103

Acquisition Cost Customer Entrepreneur 103