Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 65

Channel Acquisition Framework B2B 65

ConversionXL

MARCH 29, 2017

Some secret growth hack or silver bullet that skyrocketed them to household names. The truth is, they simply had a solid growth marketing process. Yet, marketing teams continue to make decisions based on what has worked in the past, what has worked for other people and what appears to be working for competitors.

Marketing 48

Marketing Distribution Retention eCommerce 48

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. But the computer retail channel was a large part of our sales. Her packaging class was so good that we sent every new marketer at SuperMac to take it.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

Startup Lessons Learned

NOVEMBER 7, 2008

So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name. It doesnt have to be the worlds catchiest name, just pick something reasonably descriptive. If youre concerned about sullying your eventual brand name, dont use your "really good" name, pick a code name.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Enterprise SEM. In House Search Marketing. Search Marketing Toolbox. Overview: What Is SEM? SEM Columns. Our SEM Events. What is Social Media Marketing. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events.

SEO 54

SEO SEM Social Media Search 54

Startup Lessons Learned

SEPTEMBER 7, 2008

I dont see any reason why having the team offshore is any more of a liability in this area than, say, having to do this work while selling through a channel (and hence, not having direct access to customers). Names have, of course, been changed to protect the innocent: Hope youre well; I thought Id relay a recent experience and thank you.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

Steve Blank

DECEMBER 7, 2010

Business schools teach aspiring executives a variety of courses around the execution of known business models, (accounting, organizational behavior, managerial skills, marketing, operations, etc.). What is market size? Come up with ways to test: is a business worth pursuing (market size). Where’s the market?

Wiki 315

Wiki Lean Management Business Model 315

VC Adventure

FEBRUARY 5, 2013

Marc Barros , the founder of Contour cameras wrote a great follow-up to my post on your company’s shift from a product focus to building out a sales and marketing organization that’s definitely worth reading. We weren’t sure if we wanted to lead the market, follow the market, just make the best products, be a niche brand, etc.

Sales 75

Sales Product Marketing SEM 75

Brandanew

OCTOBER 28, 2015

How do we manage quality of brand experiences through another new channel? Before you add another tactic and channel reflect on what you’re providing to the listener. I wrote about the Mystery Show earlier on SEM Rush as being supremely original and exciting. Remember, podcasts are high quality channels.

Audio 100

Audio Audience Channel SEM 100

VC Adventure

FEBRUARY 5, 2013

Marc Barros , the founder of Contour cameras wrote a great follow-up to my post on your company’s shift from a product focus to building out a sales and marketing organization that’s definitely worth reading. We weren’t sure if we wanted to lead the market, follow the market, just make the best products, be a niche brand, etc.

Sales 48

Sales Product Marketing SEM 48

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For other small businesses, I recommend you read Small Business Marketing: Web Design Best Practices and Tips. 10 Small Business Social Media Marketing Tips, (Part 1 of 2).

Small Business 93

Small Business SEM SEO Social Network 93

Duct Tape Marketing

JULY 14, 2022

Automating Your Webinars The Engaging And Delightful Way written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Melissa Kwan. In this episode of the Duct Tape Marketing Podcast , I interview Melissa Kwan. Melissa Kwan set out to solve a problem in the market she was facing herself. eWebinar.com.

Technical Review 83

Technical Review Demand Cofounder Video 83

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). For other small businesses, I recommend you read Small Business Marketing: Web Design Best Practices and Tips. 10 Small Business Social Media Marketing Tips, (Part 1 of 2).

Small Business 84

Small Business SEM SEO Social Network 84

Startup Lessons Learned

OCTOBER 7, 2008

The App Store is a channel for customer acquisition. As the channel gets more and more crowded, just launching an app in the store is getting worse and worse as a strategy for each new entrant. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Its like knowing the future.

San Francisco 68

San Francisco Lean Retention SEM 68

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Some IdeaLab successes / brand names aside from Overture & CitySearch? The Wedding Channel. Google was clear that they WOULD NOT go into this business.

Product 350

Product Tuvalu Dilution Incubator 350

Occam's Razor

JULY 1, 2008

While you might be doing great in terms of direct revenue impact of your website, pause and consider what in God's name is happening to that other 98.3% "unconverted" traffic on your site? You struggle to get budget to hire Analysts or Marketers. You have a delightful website, it is chugging along merrily at a 1.7%

Analytics 116

Analytics Conversion Campaign Redemption 116

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. In the right situation, its a very useful tactic, too.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

SEPTEMBER 18, 2008

All I see is a name, an icon, a price, the developers name, and a review star-rating. This is what brand marketers and consumer packaged goods companies have been studying and refining for years: how to win the battle in your mind before you ever set foot in the store. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). The book is for CEO's and Marketer's and Search Specialists and Web Designers and User Researchers and Website Administrators and Website Owners and HiPPO's and of course Web Analysts. It is a book about Web Analytics 2.0. Qualitative and quantitative.

Analytics 60

Analytics Web Affiliate Metrics 60

Brandanew

JANUARY 8, 2016

2015 was a great year for Content marketers and brand owners. Social analytics and video marketing are likely to be the key marketing trends for 2016. Keep this list printed out next to your marketing plans! Come for our first 2016 digital marketing workshop on Jan 15 (3pm to 6pm) in Delhi, India. Tool 4: Buffer.

Analytics 100

Analytics Social Media Marketing Media 100

ConversionXL

FEBRUARY 5, 2020

A few marketing templates are in the Data Studio reporting section. SEM and SEO templates. Sheets for Marketers. content, channels, etc.) Anyone can answer, “Which content or channels are most important for each step in the funnel?”. Non-paid channels are the rest. Data Studio Report Gallery. Supermetrics.

Analytics 117

Analytics Metrics Affiliate Aggregator 117

Duct Tape Marketing

NOVEMBER 9, 2017

How to Create Offline Activity Custom Audiences for Facebook Ads written by Guest Post read more at Duct Tape Marketing. According to Facebook – “Create a list of the people who interacted with your business in-store, by phone, or through other offline channels.”. #2 The description and name should be self-explanatory.

Audience 42

Audience Customer SEM Advertising 42

Hearpreneur

JUNE 12, 2020

knew this, yet continued to lead his people in the name of civil rights. Thanks to Richa Pathak, SEM Updates – The next-gen digital marketing ! #5- Patel and Morrow have devoted their lives to helping bloggers and marketers. Both men have podcasts and blogs that guide bloggers and marketers toward online success.

Jordan 125

Jordan Entrepreneur United States Technical Review 125

VC Cafe

DECEMBER 15, 2011

I’ve contacted Blazemeter’s CEO Alon Girmonsky , to learn more about the product and the load-testing market. VC Cafe: The load testing market is pretty crowded. Alon: The market is crowded with testing-as-a-service (TaaS) vendors. Alon: BlazeMeter targets the developers and QA testing market.

Cloud 106

Cloud North America EC2 106