A Smart Bear: Startups and Marketing for Geeks

article thumbnail

Capturing Luck with “or” instead of “and”

A Smart Bear: Startups and Marketing for Geeks

That is, you need a good marketing channel and you need a few killer features and you need great initial employees and you need a healthy market, etc. Consider marketing channels. Some days I had the worst portfolio, other days I had the best. The competition happened to end on an up-day. This was an example of “high risk, high reward.”

Affiliate 245
article thumbnail

The *real* pivot

A Smart Bear: Startups and Marketing for Geeks

We have to go into the world and convince others of the same thing–customers, investors, partners, employees and so on. Do you understand the channels to market? In absence of proof, we rely on our delusion and reality distortion field to help propel us forward. Do you really understand the problem you’re trying to solve?

Lean 284
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

Patrick: You can channel Cathy Sierra on this and say that the users, you become a Meeting King. Why not get a partner? Is there a repeatable advertising channel that’s going to get you people? That’s not telling me that I’m going to get that. But listing these things? That sounds awesome. Jason: Okay.

article thumbnail

Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

We been managing the field by plan more than 75 enterprise customers and channel partners. What’s your question then? Noel: So we been looking on enterprise power management tool. And we face pretty much the same problem that your Mark just articulated. The very same stuff you were discussing.

Widget 204