Startup Professionals Musings

JUNE 10, 2016

Even the best products and solutions won’t go anywhere unless you sell them through the right channels. For example, if you watch the TV show “Shark Tank,” you will remember several entrepreneurs with specialty products doing well online who want money to move into big box retail. Resist the channel sales pitch for exclusivity.

Channel 120

Channel Distribution Partner Acquisition 120

YoungUpstarts

SEPTEMBER 30, 2018

by Shailendra Nagarajan, Senior Product Marketing Manager at DataWeave. How can they ensure that their products and overall brand identity are being perceived well on all eCommerce sites? How can they determine whether their products are being sold at the right price across all channels? The solution? Protect your brand.

eCommerce 127

eCommerce Channel Artificial Inteligence Technical Review 127

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Background Questions Let’s start with some background questions about the business and product. What channels will you use (e.g., What problem is your product trying to solve?

Developer 520

Developer Technical Review CTO Hire Fractional CTO 520

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Okay, so it’s important to capitalize on effective channels that are conducive to growth at scale. An Overview of Common Digital Marketing Channels. That sounds like an obvious statement, but not a lot of people think about it critically.

Channel 118

Channel Marketing Viral SEO 118

The Startup Magazine

MARCH 14, 2024

Here are a few key tips to enhance the productivity and effectiveness of your remote accounts team. Establish Clear Communication Channels Effective communication lies at the heart of remote team collaboration. Establishing clear communication channels is essential for keeping team members aligned and informed.

Operations 130

Operations Software Review Technical Review Cloud 130

Steve Blank

APRIL 21, 2011

This week they were testing their hypotheses about the sales “Channel” – how a company delivers its value proposition (i.e. its product or service) to its customers. There are two major channels: physical channels and virtual (web/mobile) channels. Should they create a freemium version of their current product?

Channel 215

Channel Artificial Inteligence San Francisco Business Model 215

ReadWriteStart

OCTOBER 2, 2023

They poured their hearts and souls into creating an innovative product fueled by the desire to make a difference in the lives of their target audience. Startup X reached out to a product design services provider, and with their help, they were able to turn their fortunes around. The good news is that there’s hope!

Design 105

Design Product Churn Rate Architecture 105

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Influencers are recognized experts and pseudo celebrities who can pick favorite products or start new trends. Obviously, you need to promote these events via multiple digital and traditional marketing channels.

Technical Review 355

Technical Review Social Media Channel Flash 355

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no it was built to arm those spending money in channels in order not to be at a disadvantage. ==> You can join the Trust waitlist here. no surprise?—?that’s

Founder 424

Founder Product Cofounder Acquisition 424

ConversionXL

JANUARY 18, 2022

To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing. In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd. Brand vs product marketing: Friends or foe? They rely on each other for success.

Marketing 110

Marketing Product Audience Equity 110

View from Seed

NOVEMBER 12, 2014

My goal at this very early stage wasn’t to figure out how to unlock growth but to create a product people loved. By being so close to users from the very beginning I was able to really understand what the “must have” experience of the product was, and I used that in my pitch. I woke up each morning at 5 a.m.

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Design Product Cofounder Boston 330

Women Entrepreneurs Can

FEBRUARY 5, 2023

Happy employees lead to productive offices. A productive office environment comes from a combination of things: good management, comfortable work conditions, and a happy team. This blog post will discuss tips for creating a happy and productive office environment.

Product 52

Product Technical Review Software Review Employee 52

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Yet while product launches are a risk, they’re not as risky as you think. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Startup Professionals Musings

AUGUST 24, 2022

As I recently watched an episode of “ Shark Tank ,” I realized that the shark investors focus on your responses to these questions is also a credibility test on your business savvy, as it leads to other relevant questions on margins, channels, and your understanding of key customer forces. Outside partners and channel impacts are complex.

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Acquisition Cost Customer Sales Cycle 250

The Startup Magazine

JUNE 15, 2023

In today’s rapidly evolving digital landscape, small businesses face the ongoing challenge of streamlining operations, maximizing productivity, and staying competitive. This centralization improves content discoverability, eliminates duplication, and enables efficient content reuse across multiple channels.

Software Review 154

Software Review Software Small Business Social Media 154

Duct Tape Marketing

APRIL 1, 2020

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry. Marketing Podcast with Mark Graham & Bobby Lehew.

Product 81

Product Software Review Channel Audience 81

Startup Professionals Musings

OCTOBER 30, 2020

Products that can be easily produced and sold via multiple channels, including the Internet, are more easily scaled world-wide. Develop a product line and add alternate channels. New channels, such as adding brick-and-mortar distributors to supplement your online sales, also can multiply your rate of growth.

Merger 386

Merger Acquisition Software Review Social Media 386

Duct Tape Marketing

JUNE 1, 2023

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. She is an accomplished product marketing leader who has held marketing leadership roles at Adobe, Google, and many startups.

Product 60

Product Framework Technical Review Cofounder 60

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149

Campaign CTO Marketing Social Media 149

Up and Running

APRIL 28, 2020

Here’s what they have to say about setting up a productive home office environment. According to one study, both the quality and the type of lighting in a workspace can have a measurable effect on both productivity and general wellbeing. If the intersection between lighting and productivity interests you, be sure to read this article.

Product 120

Product Video Phoenix Cofounder 120

YoungUpstarts

NOVEMBER 6, 2019

With more money flowing into digital marketing, the digital channel mix continues to grow in complexity. Are you simply looking for more people to buy your product (raw traffic)? Or, do you want to motivate your current consumers to buy more of your product (higher net per sales)? Brand Awareness.

Channel 165

Channel PPC Marketing SEO 165

Duct Tape Marketing

DECEMBER 15, 2021

How Shifting Your Mindset Can Boost Your Productivity written by John Jantsch read more at Duct Tape Marketing. She’s a media contributor on productivity, organization, and work-life integration. 2:33] What are some of the big productivity killers, and how do people get bad habits? [4:10] This is John Jantsch.

Product 95

Product Technical Review Networking Audio 95

Transformify

FEBRUARY 9, 2021

8 Tips to keeping your freelancers happy and boosting their productivity and loyalty: 1. Some of the “productivity monitoring” solutions available today are quite invasive. Be responsive on the communication channel(s) they use to get in touch with you. Not sure where to start? We’re here to help!

Product 98

Product Reputation Channel Hiring 98

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Hearpreneur

DECEMBER 15, 2023

Having established RegexSEO as a full-service digital marketing agency, our expertise in the field is now being channeled into a new division dedicated to supporting sustainable companies. 2- Diversifying product lines Photo Credit: Max Maybury At Ai-Product Reviews, we focus on using AI to transform product reviews. #2-

Software Review 122

Software Review Entrepreneur Technical Review Algorithm 122

Version One Ventures

JUNE 13, 2013

It’s the age-old debate among start-up circles: which is more important to the success of a start-up: the strength of the sales/distribution strategy or the quality of the product? To be successful, a stand-alone company needs a top-notch product and a clever distribution/sales strategy.

Sales 145

Sales Product CTO Hire Sales Cycle 145

Up and Running

FEBRUARY 20, 2014

If your new business is going to distribute products in the U.S. retail market, that means your business needs to get its products into what people call “the channel”—also known as channels of distribution, or retail channels. I’m talking about getting your product into stores.

Product 82

Product Channel Distribution Software Review 82

The Startup Magazine

NOVEMBER 2, 2017

These apps help the businesses to increase their productivity by improving the operational efficiency of the business owner as well his employees. Organization and Productivity. Taskworld enhances productivity by enabling the user to set recurring tasks as per day, week, month or even a year. Collaboration and Scheduling.

Software Review 60

Software Review Technical Review Software Management 60

Duct Tape Marketing

APRIL 24, 2019

How to Turn Your Product Idea Into a Business written by John Jantsch read more at Duct Tape Marketing. She is the founder and CEO of The Grommet and the author of the book How We Make Stuff Now: Turn Ideas Into Products That Build Successful Businesses. Why to name your business after your vision, not your first product.

Product 78

Product SEO New York Technical Review 78

Austin Startup

OCTOBER 11, 2021

We’re looking to triple the size of our engineering and product team within the next year,” said Sandy Jen, co-founder and chief technology officer for Honor. “We We are aggressively recruiting product hires, from designers to developers who want to solve real-world problems and build with purpose to solve a massive societal need. “The

Technical Review 62

Technical Review Engineer Finance Technology 62

ConversionXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. New channels. Product development.

Marketing 115

Marketing Framework Metrics Channel 115

Startup Professionals Musings

APRIL 20, 2022

The next step is to effectively and continuously communicate through multiple channels, including walking-the-talk, email, and really listening to feedback. Relationships are key to happiness and productivity. Be sure to encompass all your constituents, especially including customers.

Product 273

Product Social Media Channel Leadership 273

SVPG

DECEMBER 6, 2016

These are examples of omni-channel businesses whose products and services have a spectrum of customer touch points that span digital (apps, websites, notifications) and physical. Omni-channel products and services often provide value that is not digital. • Embed Legacy PM’s into cross-functional product teams.

Channel 60

Channel Product Internet Engineer 60

Up and Running

APRIL 30, 2021

All those uplifting statistics about remote employees’ 82 percent less stress and 86 percent more productivity are valid only if their employers’ collaboration processes are set right. Here you’ll find the communication strategies to keep remote workers motivated and productive and your business — running smoothly.

Management 132

Management Channel Employee Restful 132

The Startup Magazine

JUNE 19, 2020

Companies that previously didn’t have a social media marketing plan have embraced social channels for interacting with clients and offering products. Social media is now becoming more than just a marketing channel, but a sales channel in its own right. As a sales channel, social media still has a long way to go.

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Social Media Channel Media Sales 112

Startup Professionals Musings

DECEMBER 16, 2019

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. They noted that customers’ loyalty grew with their real preference for the unique product features offered.

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Differentiation Product Social Media Reputation 310

ReadWriteStart

JULY 26, 2022

Many shutdowns and market dry-ups resulted in domestic dependency that narrowed down where products could be found. There has been a Significant Interruption in Traditional Channels for Sales and Sourcing. As a result of the pandemic, there is a significant interruption in traditional channels for sales and sourcing. Regulatory.

Germany 175

Germany San Jose Technical Review India 175