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Accelerator Spotlight: nudgem

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Stelios Kapandais (SK): eCommerce retailers have historically leaned on paid digital marketing channels to acquire new customers. SK: nudgem helps eCommerce retailers grow their businesses more profitably, by combating rising advertising costs and increasing revenue through personalization. .

eCommerce 156
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Designing Products from Scratch: An Interview with UX Leader Josh Porter

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In terms of channels, word-of-mouth has always been the most powerful channel for What to Wear. But Twitter was another channel I used during that time. Any success (growth, revenue, or profits) we have will follow from that. Over 60% of people subscribe because someone told them about it.

Design 330
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Fundraising When You?ve Been at it a While

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This situation presents a challenge for those startups which took a little bit (or a lot) longer than they’d hoped to figure out product-market fit, or for those startups which spent more than they should have in determining the right marketing channel mix and tactics.

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Advice On How To Make Your First Analytics Hire

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YoY, MoM growth rates, % revenue by customer segment) to concepts such as margin and working capital is tremendously useful when determining what operating metrics to focus on as a business. Additionally, understanding how financial reporting is usually presented (e.g. Candidate archetypes?

Analytics 149
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Game On: Will gamers embrace the blockchain boom?

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Blockchain games channel mod culture and empower third-party developers to customize their own gameplay experiences through plug-ins and third-party clients. This maximizes network effects, encourages creative expansion, and builds real community via ownership–all while securing additional revenue streams.

Flash 156
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The Hitchhiker’s Guide to Boston Tech: 2016 Update

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Look out for bootstrapped CarGurus , one of the leading used-car properties, targeting over $150M in revenue this year. The next big consumer company could be BookBub , with millions of users, a ravenous fan base on social channels, and global reach.

Boston 215
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The Story of a Google-Spurning, Cancer-Beating, Bowtie-Wearing, Bootstrapped Founder [Traction Podcast #6]

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His company is a bootstrapped startup (for now, he says) that helps other software companies price their products based on what customers will actually pay — and essentially avoid leaving revenue on the table. How to price a software product correctly to maximize revenue and avoid leaving money on the table early on.