Up and Running

JUNE 19, 2014

It’s no wonder that customers are flocking to subscription services to replace things that they once bought and owned outright. And, it’s no wonder that businesses are trying to come up with new and innovative subscription business models that they can offer to their customers. Some services have annual subscription periods.

Forecast 92

Forecast Sales Churn Rate Revenue 92

Guy Nirpaz

OCTOBER 25, 2011

Jason looks at many different definitions for the SaaS Cancellation Rate metric. Eventually, Jason recommends performing cohort analysis when looking at cancellation rates. He suggests to divide customers in segments based on their “time to cancel” (i.e. What is your definition for cohort analysis? What about you?

Churn Rate 64

Churn Rate Metrics Conversion Business Model 64

ConversionXL

NOVEMBER 22, 2022

What is Click-Through Rate? Bounce rate: Learn what’s causing people to leave your website What is a good bounce rate? Where to track bounce rate 5. Exit rate: Identify issues in your marketing funnel Where to track exit rate 6. Customer acquisition cost: Prevent reckless spending Where to track CAC 13.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

AUGUST 21, 2014

Every single page you have on your website needs to have a purpose and needs to have a functionality for that customer or that visitor. All that money that you spend in pay-per-click is going to go into your customer acquisition cost. In a real brick and mortar store, that wouldn’t happen.

Metrics 84

Metrics Startup Churn Rate Forecast 84

www.kalzumeus.com

AUGUST 13, 2012

Doubling SaaS Revenue By Changing The Pricing Model. A few companies implemented advice in there to positive effect, and one actually let me write about it, so here we go: Aligning Price With Customer Value. This is very complicated and does not align pricing with customer success. Greatest Hits. Standing Invitation.

Revenue 62

Revenue Distribution Software Non-Compete 62

Occam's Razor

APRIL 8, 2013

Perhaps it's an increase in your conversion rate; Or a higher number of visitors who sign up; Or a greater number of people who share content with one another; Or a lower monthly churn rate for users of your application; Maybe it's even something as simple as getting more people into your restaurant. But they are.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Up and Running

NOVEMBER 12, 2018

The subscription box industry is growing rapidly thanks to a steady revenue model and tapping into people’s love for surprises. Lots of new box companies have trouble ironing out the kinks in their process: their customer can’t easily unsubscribe, their boxes just aren’t exciting or well-curated, and more. Your problem and solution.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

The Startup Magazine

FEBRUARY 10, 2022

If you are trying to increase awareness for your brand, leads, and revenue, here are some valuable tips for SaaS platform marketing. Get to Know Your Customer. One of the biggest mistakes SaaS startups make when building customer personas is going by assumptions. One Cintell survey found that 64.7% Turn Clients Into Advocates.

Churn Rate 130

Churn Rate Marketing Social Media Database 130

Up and Running

MAY 1, 2014

Every business is solving a problem for its customers and filling a need in the market. Who is your ideal customer? If you can show that your potential customers are already interested in—or perhaps already buying—your product or service, this is great to highlight. Describe the problem you are solving in the market.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 101

Retention Metrics Churn Rate Acquisition 101

crowdSPRING Blog

APRIL 5, 2018

Your customers are your business’s most valuable resource. And, though we wish we could hold onto every customer forever, the truth is that customers move on. In fact, businesses expect to lose customers. There’s even a term for measuring that loss – churn rate.

Small Business 66

Small Business Customer Churn Rate Design 66

ConversionXL

OCTOBER 30, 2019

Exhibit B: This is the best-selling course in the “Conversion Rate Optimization” category on Udemy. Now, the exact terms are a little different at every company, but the SaaS customer lifecycle generally looks something like this: Awareness. The Pareto Principle states that you get 80% of your revenue from 20% of your customers.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

MARCH 15, 2016

During: The initial user onboarding flow that most people consider “user onboarding” After: All other stages of the customer lifecycle. The problem is that in order to be a top site with tens or even hundreds of millions of active users, you’re going to have to successfully onboard customers from across this spectrum.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

I would focus on one product and set a goal to generate $1M in yearly revenue from it. Outsourcing is something a big company, with a known customer / problem (that has revenue & traction) does to save cost. Talk to your customers. The right people are potential customers – ask them if they have the problem.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. 16 comments: BdH. Great list!

Software Review 48

Software Review North America Europe Metrics 48

Up and Running

MARCH 11, 2015

If you don’t have any existing customers yet talk about perspective customers. This is definitely a weak area of most pitches and business plans that I see. That moves into the customer acquisition strategy. You want to make sure that you understand, does it cost $10 to get a customer? Are you saving lives?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60