How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)
ConversionXL
OCTOBER 8, 2021
That’s why Customer Acquisition Cost (CAC) is such a critical metric. Some businesses even include a portion of freemium development costs (such as server maintenance) in their CAC. LTV/CAC – Understanding the golden metric. You’ll find examples of using both customer and MRR churn rates.
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