ConversionXL

SEPTEMBER 13, 2017

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110

Customer Churn Rate Metrics Retention 110

Up and Running

NOVEMBER 6, 2020

Or perhaps you’ll explore the “freemium” route where some features of your product are always free and others require an upgrade to a paid price tier. Retention plan. Knowing your customer is key to your success, and having a deep understanding of your customers will help you develop the right product for them over time.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Up and Running

SEPTEMBER 22, 2021

Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Churn rate is defined as the percentage of customers that cancel their subscription to your product or service over a given period of time.

Programming 141

Programming Churn Rate Design Campaign 141

Women Entrepreneurs Can

SEPTEMBER 15, 2022

Because SaaS is an intangible product, free trials and demos can be an invaluable way to boost sales numbers. Offering a SaaS product without any type of demo or free trial is a bit like selling a car without allowing prospective drivers the option of a test drive. . Offer Free Trials and Demos. Offer Discounted Annual Plans.

Churn Rate 52

Churn Rate Sales B2C Sales Cycle 52

Duct Tape Marketing

MAY 25, 2022

And what I love about the simplicity of the definition is the software we use every day, as marketers, as consumers, the hardware we use the phones like your iPhone, they're incapable of doing things on their own, unless they're told how to do them. Who's the co-founder and CEO of Google deep mind. But we're not there yet.

Artificial Inteligence 88

Artificial Inteligence Marketing Cofounder SMS 88

ConversionXL

FEBRUARY 7, 2014

This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com , whose job is specifically to get more leads for his software company. The real metrics that help you determine if you’ve achieved product/market fit. Calculate Your Churn. & a lot more. image source.

Software 93

Software Churn Rate eCommerce Flash 93

YoungUpstarts

APRIL 14, 2020

Companies that actively focus on CX can significantly reduce churn rates, increase retention rates, and earn higher revenues. According to HubSpot , prior to the internet “service didn’t matter too much because contracts, for software companies as well as professional services, acted as ‘lock-ins’ on customer loyalty”.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

ReadWriteStart

AUGUST 26, 2022

He focuses on investments in fintech, the internet, and software. We come in after a product has landed and found product market fit and has some escape velocity. So there’s a product side and a business side. . The beauty of software, in general, is that you have this concept of MVP. Jonathan Siddharth .

Partner 132

Partner Cofounder Retention Acquisition 132

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? Software as a Service (Saas) benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

ConversionXL

AUGUST 21, 2014

Below, are 10 case studies on how to reduce churn for your SaaS product. Before we get there though, I want to mention that David Skok points out something that can massively accelerate SaaS growth: negative churn. How Groove Reduced Churn by 71% By Defining “Why” Customers Quit. Now to the case studies…. The Research.

Retention 106

Retention Churn Rate Metrics Software Review 106

ConversionXL

AUGUST 13, 2019

Software and online-services companies can quickly become billion-dollar giants, but the recipe for sustained growth remains elusive. But only 400 software companies have made it to the $500M revenue mark. product comparison articles, new feature announcements, how-to guides, and customer success stories). Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

ConversionXL

NOVEMBER 22, 2022

Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion. new customer aquisition, conversion rate, and churn rate ). For example, if you want to see how a landing page contributes to your goal of increasing sales, conversion rate is a good metric to track.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

FEBRUARY 1, 2018

Cybot” as a finished product.). The concept was brilliant: with each issue, you invest more of yourself into the finished product. The more successful they become using your product/service, the more likely they’ll upgrade to the next tier. Churn Prevention. Involuntary Churn Prevention. Who wouldn’t want that?

Marketing 97

Marketing Campaign Software Review Email 97

Up and Running

APRIL 6, 2021

That is to say when a brand connects with its consumers on social media platforms, they are more likely to use their products. Let’s now take a look at how you can use social media efficiently to reduce churn. Identify the reasons behind churn. Your customers think your product is over or under-priced.

Social Media 105

Social Media Media Customer Churn Rate 105

ConversionXL

MARCH 15, 2016

Mobile user onboarding flows introduce you to a game, a productivity app, a banking app, etc. Benefit-Focused: Explains the 2-3 core benefits and how to achieve that benefit via the site / product / app. Function-Focused: Explains the 2-3 core functions of the site / product / app and how to use them. No small challenge.” (via

Mobile 48

Mobile Retention Email Software Review 48

ConversionXL

AUGUST 12, 2016

However it comes with it’s own set of challenges, like retention and churn. Take the revenue you earn from a customer, subtract the money spent on acquiring and serving them, and see how long they generate profit before churning. LTV = ARPA * % Gross Margin / % MRR Churn Rate. Customer Acquisition Cost (CAC).

Software Review 48

Software Review Metrics Revenue Acquisition 48

maplebutter.com

JANUARY 8, 2013

Building Product 2. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Would it be a good idea clubbing all the other products / services under 1 venture, because some of them are totally unrelated.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Up and Running

MARCH 11, 2015

” Our featured speaker was Caroline Cummings, the VP of Business Development at Palo Alto Software. Not only because it’s a product that Bplans and Palo Alto software makes, but because before I joined the company, I used LivePlan to pitch and raise my investment capital. Are you saving them time? Are you saving lives?

Technical Review 60

Technical Review Software Review Due Diligence Exit Strategy 60

ConversionXL

MARCH 5, 2014

The origins of this myth can be traced back to the 1980′s when the Technical Assistance Research Project published research that stated the cost of customer acquisition vs the cost of customer retention was significantly higher. It should go without saying that you need to invest in making the product better. image source.

Customer 133

Customer Churn Rate Retention Acquisition 133

ConversionXL

OCTOBER 30, 2021

For example, person #1 is searching for “the best social media software for automation.” To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. That puts them in the awareness stage. Easy to Use.

Customer 140

Customer Marketing Social Media CPA 140