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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. A way to do this is by making your story become a strategy.

B2B 94
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The Definitive Guide to Video Prospecting

ConversionXL

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Better equipment. Customer testimonials.

Video 141
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When “Free” Converts (and When It Doesn’t)

ConversionXL

Once Amazon implement their free shipping offer, sales went up in each country except for one – France. Once they changed it to free, sales went up in France as well. Many personal-finance and food bloggers actually encourage the practice. Buy Tax Free” increased clickthrough rate by 49.85%. The difference? to 18.6%).

France 48
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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. The Flash Sales sites and Local Deals sites both make shopping fun by offering deep discounts. Direct Response Advertising becomes ever more efficient.

Internet 114
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Establish a unique sales position (the specific benefit to the customer that leads to the desired outcome). Meet regularly – how would you feel if finance only “met when needed.”