Clickthrough Matching Metrics Sales 
ConversionXL
NOVEMBER 23, 2022
We arranged vetted and curated groups for roundtable discussions , and matched everyone with other like-minded people. You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. How will you act?
ConversionXL
SEPTEMBER 11, 2014
Do your keywords match what people are typing in the search box ? Having Broad and Modified Broad keywords increases your odds of Google interpreting your keyword as a match to someone’s query. This is how closely the wording of your ads matches the keywords in your ad groups. How Modified Broad Match Works.
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ConversionXL
FEBRUARY 5, 2013
Did the ad copy match the landing page copy? Goal 1 is for email signups and Goal 5 is sales). You want to pay attention to 3 metrics: total conversions per source, total revenue per source (if measurable) and conversion rate per source. We wrote a whole post about driving sales with social media. Click to enlarge).
leananalyticsbook.com
AUGUST 19, 2012
The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Lean Analytics Book.
ConversionXL
SEPTEMBER 15, 2016
It all depends on the targets you’re trying to achieve, which of course will be the foundation of your optimization process, because only after you’ve defined them will you be able to compare your campaign/ad group/keyword/ad to them and see if there’s a match.” (via If it’s broad, pause it and add it with a more restrictive match type.
ConversionXL
APRIL 11, 2016
Using video demos on product pages increased Zappos’ sales by up to 30%. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Wistia shows which metrics can be used to help you measure various factors (e.g. Which site metrics matter and connect to user experience?
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. You want clicks from people who are will move through your sales funnel with the least amount of friction. Most like what people are looking for and what you’re offering do not match.
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