crowdSPRING Blog

AUGUST 20, 2017

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

crowdSPRING Blog

AUGUST 20, 2017

After all, the human voice is connecting, humanizing, and authentic in ways no other media can be. Run a sale or create discount coupons. Everyone loves a sale, and thanks to discount tracking sites like RetailMeNot and browser extensions like Honey , consumers are finding them easier than ever. Networking.

Small Business 48

Small Business Marketing Technical Review Audience 48

ConversionXL

APRIL 14, 2021

There are two approaches to prospecting you can adopt to find leads and close sales: outbound and inbound. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Outbound prospecting is any kind of approach to sales when you reach out to the customer. Don’t skip ahead. Collect user data.

Video 141

Video Audience Metrics Analytics 141

Duct Tape Marketing

JANUARY 28, 2020

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. You’re running an ad encouraging people to download your latest white paper on social media marketing trends for 2020. So let’s say you own a marketing consulting firm.

Advertising 95

Advertising Analytics Clickthrough Campaign 95

The Startup Toolkit

MAY 11, 2015

Thinking of social media as a set of tools (Twitter, Pinterest, etc) leads you down the road of doing a bit of everything, which tends to be a poor use of time. Driving traffic & sales. Twitter audiences are notoriously hard to reach (clickthroughs < 0.5%). Instead, think in terms of how it serves your business.

Social Media 20

Social Media Clickthrough Media Audience 20

ConversionXL

FEBRUARY 16, 2012

Here’s an example of what a value proposition is NOT supposed to be like: Revenue-focused marketing automation & sales effectiveness solutions unleash collaboration throughout the revenue cycle. You have to interview your customers to find it out, or use social media. It’s for people to read. Didn’t think so.

Clickthrough 134

Clickthrough Conversion Social Media Sales 134

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Goal 1 is for email signups and Goal 5 is sales). Social media. We wrote a whole post about driving sales with social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

JULY 8, 2014

Of course, you can learn about how to speak to these problems & understand the noise, through customer development , feedback loops , qualitative studies , and smart social media marketing strategies , but even then, you might still need some help getting the market’s attention. hours of every professional’s time each day.

Clickthrough 118

Clickthrough Conversion Lead Generation Audience 118

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. First, your advertising is either Paid, Owned, or Earned Media. Display ads are Paid Media. Your blog is Owned Media. Socially-shared content posted by others not at the company or being paid by you is Earned Media.

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

SEPTEMBER 15, 2016

Johnathan confirms that, as always, you’ll want to measure as close to the money as possible… Johnathan Dane , KlientBoost : “Optimize for sales. Google’s ValueTrack parameters allow you to see which keywords and placements have the highest sales rate, not conversion rate. Not for conversions. via KlientBoost).

PPC 48

PPC Software Review Campaign Analytics 48

ConversionXL

MAY 24, 2013

In a survey done by Econsultancy and RedEye , 74% of the survey respondents who reported having a structured approach to conversion also stated they had improved their sales. Example: A business objective for an online flower store is to “Increase our sales by receiving online orders for our bouquets.”. 2) Define your website goals.

Analytics 131

Analytics Mobile Framework Conversion 131

ConversionXL

APRIL 11, 2016

Using video demos on product pages increased Zappos’ sales by up to 30%. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc. First, you can use annotations to get viewers to clickthrough to another site while they’re watching. Example: Vidyard. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Duct Tape Marketing

MAY 30, 2012

No matter how important social media use has become in the marketing mix, email is still the most cost effective and responsive form of direct marketing – particularly if you build and manage your list with care. Using a tool to qualify subscribers. For some, email list building is simply a numbers game.

Email 66

Email Clickthrough Lean Social Media 66

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. How To Identify Your Target Market & Make More Sales. Using A Data Driven Approach To Social Media Marketing. 15 Ways To Increase The Clickthrough Rates On Your Tweets. On Creating Personas.

Software Review 116

Software Review PPC Analytics Search 116

Duct Tape Marketing

MARCH 3, 2017

If you want to track things like backlinks from social channels or see which other sites/pages are sharing your content, it’s best to make use of the various available social media analytics tools. It is important that the content you create is mapped to lead nurturing content at each stage in the sales cycle. Conversion Rate.

Marketing 28

Marketing Metrics Clickthrough Analytics 28