Remove Community Remove Lean Remove Social Media Remove Viral
article thumbnail

Lean Marketing Strategies for Small Businesses and Startups

crowdSPRING Blog

First, some background for those not familiar with lean startup principles. &# Lean Startup&# reflects a set of key principles used by some entrepreneurs to quickly and inexpensively develop new products and services. There’s strong support for the lean startup movement in the marketplace, including from investors.

Lean 129
article thumbnail

Be Shareable

YoungUpstarts

The year was 2015 and my company, Shareability, had already been behind some of the biggest viral hits of the past few years. The resulting video, “Ronaldo in Disguise,” became an immediate viral sensation. Going Viral. There was a time when “viral” simply referred to, well, viruses. The shoot was on.

Viral 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Quest For Ethics: 5 Ethical Practices For Businesses To Live By

YoungUpstarts

Hiring social media influencers and endorsers must also meet the standards of the FTC. Adhering to these processes is a boost to your company’s public image, with more consumers leaning toward conscious and mindful consumption. As an alternative, you can buy artisanal and handmade products from local communities.

article thumbnail

30 Entrepreneurs Reveal Their Favorite Disruptors

Hearpreneur

One of the most important lessons entrepreneurs can learn from Dropbox is to adopt the lean start-up methodology and start. They have completely changed the social network space, managing to innovate new ways to monetize creativity while competing against popular social media platforms. 2- Dropbox.

article thumbnail

Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Andrew Macarthy wrote about social media use during the Mahabis launch. Brendan Sterne , who unearthed the above articles on Amazon’s process, notes that Amazon differs from the model advocated in Lean Startup, which “aims to put a concrete prototype in front of consumers to validate the product.”. His solution?

Product 110
article thumbnail

YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. If you’re creating videos only for your own content, then it might make sense to host it on Vimeo and drive people to a landing page (or product pages), and not try to build a community.

Channel 129
article thumbnail

Increase Repeat Purchases with Cohort Analysis

ConversionXL

As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126