We reached out to him and he explained via email that he had unsubscribed because he lived in Connecticut and didn’t think he would be able to use the New York deals we were recommending. Jonathan Wegener {shivers running up my spine} Vinicius Vacanti I like the marketing strategy of focusing on a product that helps journalists. MORE >>

But if a $2 million prize pool (let’s tack on another $1 million in administration/marketing) gets customers to use 3% less across a 1.7 marketing infusion. Smart grid initiatives need to be managed like products, stress-tested by PR paranoiacs, and marketed by savvy tacticians recruited from the likes of P&G and Apple. MORE >>

The horrible events in the quaint and quiet community of Newton, Connecticut last week have been weighing heavy on everyone's mind. Today, we are sending humble notes of encouragement to the families in Connecticut. Here are three (completely free) ways to bring back the holiday cheer. Use them today and make it a plan for 2013! MORE >>

The online market, dubbed the Made Collection, offers American-made products from agency clients and other companies, including Otis James's ties. This isn't an idea that we've market-researched to death," says Schiff. Fueled by a renewed enthusiasm for items sourced and produced in the U.S.--and And both have been wildly successful. MORE >>

If doctors don't use the product accurately, the broader market is not going to adopt it. Mobisante should tout the device's small size and market it as the 21st-century stethoscope. Can Your Phone Do This? Mobisante co-founders David Zar (left) and Sailesh Chutani with their portable ultrasound device.'> View our video to get started. MORE >>