Remove Conversion Remove Customer Development Remove Hiring Remove Product Development
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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Not because they have a conversion problem but because they never really nail the product or how to market it. This is not a conversion problem. This is a customer development problem.

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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Blame it On Marketing In the next 3-6 months, a new VP of Sales is hired.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

Extra Lucrative Conversion Advice. Conversion Optimization Services. Conversion Research. It’s Not a Conversion Problem, It’s a Customer Development Problem. I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009.

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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. It is written in a conversational tone, doesnt take itself too seriously, and avoids extraneous fluff.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111
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Lessons Learned: Lean hiring tips

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, January 19, 2009 Lean hiring tips In preparing for the strategy series panel this week, I have been doing some thinking about costs. And all of that cost was caused by one activity: hiring. Hiring is no different from any other company process. Sounds a little abstract, though, doesnt it?

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Tech Support *is* sales

A Smart Bear: Startups and Marketing for Geeks

If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Of the 3,204,523 pub conversations where someone said "Have you heard him speak ?" Is my customer's world-view different from mine?