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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Use the SMART framework to set realistic goals.

Campaign 149
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions.

Demand 91
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework.

Marketing 115
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Struggling With B2B Sales? Follow These 5 Tips for Success

The Startup Magazine

If you want to boost your conversion rates, you need to create a great B2B sales plan. The Objectives and Key Results (OKR) framework for creating goals is what enables the sales team to accomplish results and strive for excellence. Don’t forget to optimize for conversions. Focus on OKRs. It will greatly simplify your life.

B2B 158
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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. Collect data sources for quantitative insights.

Audience 127
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7 High-Performing Ecommerce Marketing Strategies for 2022

ConversionXL

Vague, high-level goals (such as “improve lead generation,” “increase online sales,” or “attract more customers”) are not specific or measurable enough to define marketing success. If you want to “increase sales” the SMART framework would look something like: “Increase new ecommerce sales by 10% by the end of quarter two.”.

eCommerce 129
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I’ve Built Multiple Growth Teams. Here’s Why I Won’t Do It Again.

ConversionXL

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.