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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this …. The frameworks above cover just one dimension of the assessment (!). It is important to stress that none of these frameworks/answers exist in a vacuum. If yes, hurray!

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Marketers can use this framework to evaluate the risks associated with different growth strategies. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. A common framework for defining your growth model is Dave McClure’s Pirate Metrics for startups : the AARRR framework.

Marketing 115
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Use the SMART framework to set realistic goals.

Campaign 149
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Requests for Startups in 2024

VC Cafe

Developer tools inspired by existing internal tools – tools or frameworks that were built by programmers at their previous company to help solve their own particularly painful or repetitive problems. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

The same goes for your sales conversations; why did new leads seek you out, and what objections do you hear during the sales process? Uncovering popular articles and conversations will show you what people are most interested in, which is useful for “seeding” your content research. Collect data sources for quantitative insights.

Audience 127
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”. The result? Activation.

Retention 113
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How to Build a Messaging Strategy that Grabs Your Customer’s Attention

ConversionXL

By collating key information in a framework, you’ll reduce internal feedback loops, improve collaboration, and empower consistency—which can increase revenue by 33%. . At a minimum, your brand messaging framework should include: Your mission statement Tagline and/or USP Value proposition Brand pillars. Also, consider their end goal.

Audience 127