Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You fill out the blue cells. I hope so.

Analytics 142

Analytics DC Web Revenue 142

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). Define your target metrics. Distraction.

Technical Review 48

Technical Review Analytics Framework Software Review 48

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

JUNE 16, 2016

All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Activation: Optimizing for that first conversion. They’re growth hacking.’

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

AUGUST 11, 2015

Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. Just pick the platform, click.

Analytics 60

Analytics Customer Metrics eCommerce 60

Duct Tape Marketing

FEBRUARY 3, 2022

5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. So once you have that million, but that's a, it's a great time to think about the conversation. And our clients are asking for that.

Entrepreneur 78

Entrepreneur Technical Review Cofounder Valuation 78

ConversionXL

MARCH 20, 2015

Here’s what the Conversion Scientist told me over email: And lots of other feedback similar to this. Conversion optimization is a process. The most important thing in conversion optimization is the discovery of what matters. Conversion optimization is hard, gruesome work. pic.twitter.com/kmg10LEj8I.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 19, 2013

This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. Considering that call tracking & ppc retargeting have been proven to increase leads & sales in unlikely categories , I’m confident combining these tactics would produce a positive ROI.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. Some 74% of optimizers with a structured approach to conversion also claim improved sales. To do this, we recommend the ResearchXL Framework.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

MAY 17, 2017

That’s why I was so excited about the optimization process, which looks something like this… Which looks a lot like the growth process … These structured frameworks can be applied to literally every type of marketing I’ve ever experimented with. Analytics and testing reports , conversion research presentations, etc.

Analytics 128

Analytics PPC eCommerce Conversion 128

ConversionXL

MARCH 29, 2017

In our 2016 State of Conversion Optimization Report , which many people in growth roles completed as well, we found that… Only 32% of small companies (less than 500 employees) say they have a documented, structured optimization process. via Ecommerce Growth Masterclass). To do that, we use prioritization frameworks.

Marketing 48

Marketing Distribution Retention eCommerce 48

Occam's Razor

AUGUST 22, 2011

Six Tips For Improving High Bounce / Low Conversion Web Pages. A Framework For Critical Thinking. Multichannel Analytics: Tracking Offline Conversions. Is Conversion Rate Enough? I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 123

Analytics Web Acquisition Metrics 123

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. The thing that will accelerate your career is knowing the frameworks, developing a structured thinking capability, because they scale and can be applied in many different scenarios. . +

Analytics 68

Analytics Web Marketing Framework 68

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. In-Page Analytics – Re-imagine Traveling Through Data.

Analytics 145

Analytics Metrics API Web 145

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Site Conversion Rate. You will need people who can understand the See-Think-Do framework , or have the knowledge to create a new business framework for you because they are so good at business and analytical thinking!

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! Outcomes Analysis Tools [The "How Much"]. LivePerson.

Analytics 135

Analytics Web Non-Compete Campaign 135

Duct Tape Marketing

MARCH 24, 2016

Faster site speed is crucial for faster business growth and can have a massive impact on conversion rates. Walmart found a 2% increase in conversions for every 1-second decrease in site loading time. Identify and fix performance bottlenecks by consulting your web framework’s documentation. Let’s look at some stats.

Caching 28

Caching HTML Flash Hosting 28