ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). Research shows that marketers are spending pennies on their conversion efforts. Just waste all that effort and money – only because their website is not optimized for conversions.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

FEBRUARY 25, 2013

Why is it that we analysts feel like we have some amazing untapped ability that could revolutionize any business we touch, and yet we have to fight to be included in strategic conversations where we could do the most good, and we have to fight not to be ignored when we have something important to say? You fill out the blue cells. I hope so.

Analytics 143

Analytics DC Web Revenue 143

ConversionXL

APRIL 14, 2016

According to Google Trends , the term “conversion rate optimization” is an official “breakout”, meaning “searches for that phrase have jumped by +5,000 percent” over the last few years. Even a mere 1 second delay can result in “11% fewer page views, a 16% decrease in customer satisfaction, and 7% loss in conversions.”. seconds to 2.9

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

DECEMBER 2, 2015

A/B/n tests are controlled experiments run on 1 or more variations + the original page that directly compare conversion rate means based on the changes made between variations. To do this, we recommend the ResearchXL Framework. ( to really understand the framework, read this post ). Define your target metrics. Distraction.

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

AUGUST 11, 2015

Finally for outcomes I've picked Page Value (remember, it is imprecise to measure session level metrics like conversion rate, goal completions, for hit level dimensions like pages). It should not matter that my insights and guidance above are for a content site and you have an ecommerce website. Just pick the platform, click.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. At the conversion stage, just before purchase, your aim is to hammer home why your product is perfect for your prospect. BAB is a conversion-driven framework that works in three parts.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 30, 2013

Frameworks, because if I can teach someone a new mental model, a different way of thinking, they can be incredibly successful. It delivers conversions when I visit your site once and buy something. Finally it generates a constant stream of social amplification and social conversations! Two things I love a lot: 1. So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Occam's Razor

FEBRUARY 20, 2012

In the case of Credit Karma my first job is to identify what the Macro Conversion is. The next thing to answer this question, and ensure that I'm not a newbie Analyst who will only focus on 2% of the business success, I have to figure out the Micro Conversions. The single biggest reason for the site's existence. " Et al.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

JUNE 16, 2016

All basic conversion optimization things. We all know that the best way to come up with test ideas is to conduct conversion research. For optimizers, those descriptions are a bit different… Acquisition: Optimizing emails, PPC ads, etc. Activation: Optimizing for that first conversion. They’re growth hacking.’

Framework 48

Framework Programming Metrics Engineer 48

Occam's Razor

OCTOBER 24, 2016

Step 3: Assisted Conversions. You would think if you throw in Conversion Rate in there and you are ready. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Step 3: Assisted Conversions.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 19, 2013

This article on Web Marketing Today gives some really great advice on how to tackle the free shipping conversation realistically. Considering that call tracking & ppc retargeting have been proven to increase leads & sales in unlikely categories , I’m confident combining these tactics would produce a positive ROI.

Software Review 129

Software Review Technical Review Email Architecture 129

ConversionXL

MARCH 20, 2015

Here’s what the Conversion Scientist told me over email: And lots of other feedback similar to this. Conversion optimization is a process. The most important thing in conversion optimization is the discovery of what matters. Conversion optimization is hard, gruesome work. pic.twitter.com/kmg10LEj8I.

Analytics 48

Analytics Texas Conversion Mobile 48

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Finally, you bring together Conversion Rate with the Goal Value delivered by the Social obsession. Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. In-Page Analytics – Re-imagine Traveling Through Data.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

MAY 18, 2010

And as recently as two weeks ago I stressed the importance of effective segmentation as the cornerstone of the Web Analytics Measurement Framework. Key elements of the Web Analytics Measurement Framework.]. The Segmentation Selector Framework. The Problem. All visits. Total revenue. Avg page views per visitors. Acquisition.

Analytics 124

Analytics Web Acquisition Metrics 124

ConversionXL

MAY 22, 2014

“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? So Where Exactly Does “Conversion” Happen? image source.

Software Review 116

Software Review PPC Analytics Search 116

Occam's Razor

MARCH 7, 2011

There are seven courses in all: SEO, PPC, Social Media, Web Analytics, Conversion Optimization, Marketing Fundamentals and Online PR. The thing that will accelerate your career is knowing the frameworks, developing a structured thinking capability, because they scale and can be applied in many different scenarios. . +

Analytics 68

Analytics Web Marketing Framework 68

ConversionXL

APRIL 12, 2017

Conversion rate is a ratio and ratios are a huge problem. We don’t know how the systems we use calculate conversion rate. E.g. Message match / headline match from PPC ad to landing page. E.g. current traffic, conversion to product pages, % that view images, current conversion rate, current conversion rate for image viewers.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Occam's Razor

OCTOBER 19, 2010

Most outcomes analysis you will do in identifying your macro and micro conversions (for profit or non profit sites, government or ecommerce) will happen inside other tools mentioned in this blog post. For example you'll configure goals and ecommerce tracking in Yahoo! Outcomes Analysis Tools [The "How Much"]. LivePerson.

Analytics 136

Analytics Web Non-Compete Campaign 136

Duct Tape Marketing

MARCH 24, 2016

Faster site speed is crucial for faster business growth and can have a massive impact on conversion rates. Walmart found a 2% increase in conversions for every 1-second decrease in site loading time. Identify and fix performance bottlenecks by consulting your web framework’s documentation. Let’s look at some stats.

Caching 28

Caching HTML Flash Hosting 28

ConversionXL

MAY 17, 2017

That’s why I was so excited about the optimization process, which looks something like this… Which looks a lot like the growth process … These structured frameworks can be applied to literally every type of marketing I’ve ever experimented with. Analytics and testing reports , conversion research presentations, etc.

Analytics 128

Analytics PPC eCommerce Conversion 128

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Site Conversion Rate. You will need people who can understand the See-Think-Do framework , or have the knowledge to create a new business framework for you because they are so good at business and analytical thinking!

Analytics 142

Analytics Web Metrics DC 142