Occam's Razor
JULY 22, 2013
The world does not need a new business framework. seconds)" for business framework on Google today. But most of the frameworks available to us solve for divisional silos. Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. Why build a framework?
Duct Tape Marketing
FEBRUARY 3, 2022
5:00] How do you put a tangible value on digital assets like a methodology or framework? [6:33] They may just do PPC or just do SEO or just do creative, but they're all over the, the country. You could be a really great, like e-com web dev shop and say, okay, we need performance marketing to drive eCommerce leads to our clients.
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ConversionXL
MARCH 29, 2017
via Ecommerce Growth Masterclass). Drew talks about this in the sense of ecommerce (number of customers, AOV and retention), but you’ll find that the formula works for a lot of other business models as well. To do that, we use prioritization frameworks. Aim for it to be as objective and customizable (e.g.
ConversionXL
OCTOBER 13, 2015
Here’s Lincoln Murphy from Sixteen Ventures explaining: Lincoln Murphy: There are lots of ways to leverage cohort analysis, but one of my favorites is as inputs for your Ideal Customer Profile framework. Let’s look at an example from an eCommerce company and what cohorts are valuable to them.
ConversionXL
DECEMBER 13, 2022
To do this, we recommend the ResearchXL Framework. It also helps to have a framework. There are many frameworks to prioritize your A/B tests, and you could even innovate with your own formula. Instead of guessing what the impact might be, this framework asks you a set of questions about it: Is the change above the fold ?
Occam's Razor
NOVEMBER 13, 2009
No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce.
Occam's Razor
AUGUST 22, 2011
A Framework For Critical Thinking. I Got No Ecommerce. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI. Tip #14: Measuring Value of Ecommerce Sales Tools. Be data driven?" Who Owns Web Analytics?
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